Instagram captions for Black Friday, from first teaser to last call
Black Friday is the busiest week for your feed and your inbox, and every brand is shouting "SALE". This prompt has your todo.is agent read your offer and products and plan a full week of captions with a teaser, early access, launch day, reminders and a real last call, delivered as a spreadsheet.
The prompt
- Plan my Black Friday Instagram captions. Business: [BUSINESS AND WEBSITE]. The offer: [OFFER]. Sale dates: [SALE DATES]. Best products to feature: [PRODUCTS]. Read my website for product details. Write a 7-post plan in an Excel file with columns: date, post type, photo or video idea, caption, Story text, hashtags. Include: 2 teaser posts (one with early access for [EARLY ACCESS GROUP]), the launch post, 1 gift-guide post, 1 "best seller" post, a Cyber Monday post, and a last-call post with the exact end time. Only use urgency that is true (real end time, real stock limits). Each caption under 70 words with one call to action. Also write 1 calm post for anyone who prefers to skip Black Friday, about [SMALL BUSINESS OR VALUES ANGLE].
What to change
- [BUSINESS AND WEBSITE]: e.g. "Nook & Thread, nookandthread.com, handmade linen homeware".
- [OFFER]: e.g. "25% off everything, free shipping over $60".
- [SALE DATES]: e.g. "Nov 27 at 8 am to Dec 1 at midnight ET".
- [PRODUCTS]: e.g. "linen bedding set, waffle towels, table runners".
- [EARLY ACCESS GROUP]: e.g. "email subscribers" or "close friends Story list".
- [SMALL BUSINESS OR VALUES ANGLE]: e.g. "we make to order, so we’ll never be the cheapest" or "we donate 5% of sales to a local shelter".
Example result
- Nook & Thread · Black Friday plan (25% off everything, Nov 27 to Dec 1)
- Nov 24 · Teaser · Photo: folded linen stack, close-up
- "Something's coming on Friday. If you've been eyeing our linen bedding all year, wait four more days."
- Story: "Black Friday: 3 days. Turn on notifications."
- Nov 26 · Early access · Video: unboxing a bedding set
- "Email subscribers: your early access code lands tonight at 8 pm ET, 12 hours before everyone else. Not on the list? Link in bio, it takes 10 seconds."
- Nov 27 · Launch · Carousel: 5 best sellers
- "It's live: 25% off everything until Monday at midnight ET, plus free shipping over $60. Swipe for the five pieces our customers buy again and again. Shop the link in bio."
- Nov 28 · Gift guide · Carousel: gifts under $50, $100, $200
- "Gift guide, sorted by budget. Waffle towels for the host, a table runner for your mom, the bedding set for yourself (we won't tell)."
- Nov 29 · Best seller · Photo: bedding set on a made bed
- "Our stonewashed linen bedding has 1,200 reviews and one complaint: 'I don't want to get out of bed.' 25% off until Monday."
- Dec 1 · Cyber Monday · Reel: quick scroll of the site
- "Last day. 25% off ends tonight at midnight ET. After that, prices go back to normal until next November."
- Dec 1, 8 pm · Last call · Story only
- "4 hours left. Sale ends at midnight ET."
- The calm post
- "Prefer to skip Black Friday? We get it. Every piece we make is sewn to order, so we'll never be the cheapest. If you'd rather buy once, buy well, our prices will be here in January too."
- Hashtags (rotate)
- blackfriday #cybermonday #shopsmall #linenbedding #giftguide #smallbusinesssaturday
How to do it with todo.is
- Fill in your business, offer, dates, products and who gets early access.
- Send the to-do in the todo.is app. Your agent reads your website for product details.
- You get an Excel plan with 7 dated posts, captions, Story text and hashtags.
- Ask for matching emails: "Write the Black Friday emails for the same dates."
Tips for a better result
- Put the exact end time and time zone in every last-call caption. Vague deadlines feel fake.
- Early access for subscribers rewards your best customers and fills your email list before the rush.
- Only claim low stock if it’s true. False urgency hurts trust and may break consumer rules.
- Set a recurring to-do for the sale days: "At 9 am each day of the sale, send me today’s caption on WhatsApp."
Instagram captions for Black Friday: FAQ
- When should I start posting for Black Friday? Many brands start teasers 5 to 7 days before, with early access a day ahead. Planning the week in advance leaves you free to handle orders.
- What should a Black Friday caption include? The offer, the dates and end time, what to buy and one call to action. Clear facts beat all-caps hype.
- Can it also write Cyber Monday and Small Business Saturday posts? Yes. The plan includes Cyber Monday, and you can ask for a Small Business Saturday post on the same weekend.
- Does todo.is publish the posts? No. It plans and writes them. You or your team post them on Instagram, or copy them into a scheduler.
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