Instagram captions for coffee shops, a month of them in one go
A cafe needs to post often, and there are only so many ways to say "coffee time". This prompt has your todo.is agent look at your menu and photos and plan 30 days of coffee shop captions, from bean origins and latte art to the regulars who keep you open, delivered as a spreadsheet.
The prompt
- I own [CAFE NAME] in [CITY]. Our menu is attached, and what makes us different is [WHAT MAKES YOU DIFFERENT]. Write 30 days of Instagram captions starting [START DATE], in a spreadsheet with columns: date, post idea, photo to take, caption, hashtags. Mix these themes: bean and origin notes (use the roaster info from the menu), latte art and barista skills, seasonal drinks ([SEASONAL DRINK]), pastries, regulars and community, cozy work-from-cafe days, and 4 posts that answer questions like "do you have oat milk" or "is there wifi". Keep captions under 60 words, warm and a bit witty, no "but first, coffee". Use 6 hashtags per post, with at least 3 local ones. Save it as an Excel file.
What to change
- [CAFE NAME]: e.g. "Tide Coffee".
- [CITY]: For local hashtags, e.g. "Bristol".
- [WHAT MAKES YOU DIFFERENT]: e.g. "we roast in-house", "dog-friendly with a garden", "the only cafe open at 6 am on our street".
- [START DATE]: e.g. "November 1".
- [SEASONAL DRINK]: e.g. "maple oat latte" or "iced cold brew tonic".
Example result
- Tide Coffee · 30-day caption plan (first 8 days)
- Nov 1 · Bean notes · Photo: bag of beans next to a pour-over
- "New on the grinder: a washed Ethiopian from Guji. Think peach, black tea and a little jasmine. We roast it light, so try it as a pour-over first."
- bristolcoffee #bristolcafe #specialtycoffee #ethiopiancoffee #pourover #bristoleats
- Nov 2 · Seasonal · Photo: maple oat latte from above
- "The maple oat latte is back. Real maple, a pinch of cinnamon, and oat milk steamed until it's silky. Cold mornings just got easier."
- Nov 3 · Barista skills · Video: pouring a rosetta
- "Sam has poured roughly 10,000 rosettas this year and still says the next one will be perfect. Rate this one out of 10."
- Nov 4 · Question · Photo: milk jugs lined up
- "Yes, we have oat, almond and soy at no extra charge. Yes, the oat is the barista kind. No, we won't judge your order."
- Nov 5 · Regulars · Photo: a regular's usual cup (with permission)
- "This is Ruth's flat white. She's had one every weekday at 7:15 since we opened. If you see her, she has opinions on the new pastries."
- Nov 6 · Pastry · Photo: cardamom buns on a tray
- "Cardamom buns come out of the oven at 8. They're usually gone by 10:30. Plan accordingly."
- Nov 7 · Work-from-cafe · Photo: window seat with laptop
- "Fast wifi, plugs under every window seat, and refills on filter coffee. Laptops welcome until noon on weekdays."
- Nov 8 · In-house roasting · Video: roaster drum turning
- "Saturday is roast day. If the street smells like toast and caramel, that's us. Come watch from 9 to 11."
- Hashtag sets used
- • Local: #bristolcoffee #bristolcafe #bristoleats #bristolfood
- • Coffee: #specialtycoffee #latteart #pourover #flatwhite #coffeeroasting
How to do it with todo.is
- Copy the prompt and add your cafe, what makes it different, a start date and your seasonal drink.
- Attach your menu as a PDF or a photo of the board, and send it in the todo.is app.
- Your agent sends a 30-day Excel plan with a photo idea, caption and hashtags for each day.
- Ask for changes like "make week 2 about the new roaster" or a new month when this one ends.
Tips for a better result
- The "photo to take" column is the time saver: your baristas know exactly what to shoot each morning.
- Name tasting notes the way the roaster does. Coffee people trust specific notes like "peach, black tea" more than "smooth".
- Question posts (oat milk, wifi, dogs) save you DMs and help new people decide to come in.
- Post regulars only with their OK. A first name and their usual order is enough.
Instagram captions for coffee shops: FAQ
- What should a coffee shop post on Instagram? Drinks, beans and the people: baristas at work, regulars, pastries fresh from the oven, and practical info like hours and milk options. Behind-the-scenes posts like roasting do well.
- How do I write a cafe caption that isn’t cheesy? Be specific: a time, a name, a tasting note. "Buns out at 8, gone by 10:30" says more than a coffee pun.
- Can I get the captions as a spreadsheet? Yes. The prompt asks for an Excel file with a row per day, so you can sort it, share it with staff or copy it into a scheduling tool.
- Can my agent remind me to post? Yes. Add a recurring to-do like "Every day at 7 am, send me today’s caption on WhatsApp."
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