Social media content calendar: a month of posts, planned for you
Staring at an empty calendar every Monday is how posting schedules die. This prompt has your todo.is agent look at your business and your audience, then plan a full month of posts with dates, formats and ready captions in an Excel file.
The prompt
- Plan a social media content calendar for [BUSINESS NAME], which sells [WHAT YOU SELL] to [TARGET AUDIENCE]. Cover [MONTH] on [PLATFORMS], posting [POSTS PER WEEK] times a week. Look at our website [WEBSITE LINK] for products and tone. Mix formats (carousel, reel idea, single image, story), add 2 dates or holidays relevant to us, and for each post give the date, platform, format, topic, a ready caption, a call to action and 3 to 5 hashtags. Give me an Excel file with one row per post and a short summary of the month’s themes.
What to change
- [BUSINESS NAME]: Your brand or shop name.
- [WHAT YOU SELL]: In a few words, e.g. "handmade soy candles" or "bookkeeping for freelancers".
- [TARGET AUDIENCE]: Who you want to reach, e.g. "busy parents in Austin" or "small agency owners".
- [MONTH]: The month (or weeks) to plan, e.g. "November 2026".
- [PLATFORMS]: Where you post: Instagram, TikTok, LinkedIn, Facebook, X, Pinterest.
- [POSTS PER WEEK]: A number you can really keep up, e.g. 3.
- [WEBSITE LINK]: Your site or shop page. Your agent reads it to get products and tone right.
Example result
- Ember & Oak · November content calendar
- 3 posts a week on Instagram and Facebook. Themes: cozy season, behind the scenes, gifting, Black Friday.
- Week 1 · Cozy season
- • Mon Nov 2 · Carousel · "5 ways to make your living room feel warmer tonight". Caption: "Shorter days, softer light. Swipe for 5 tiny changes that make home feel like a hug." CTA: Save this for later. #cozyhome #candlelover #fallvibes
- • Wed Nov 4 · Reel idea · Lighting all 6 winter scents in one shot, slow pan. CTA: Which one would you pick?
- • Fri Nov 6 · Single image · Customer photo of Cedar & Clove by a window. CTA: Tag us to be featured.
- Week 2 · Behind the scenes
- • Mon Nov 9 · Reel idea · Pouring a batch from start to finish in 20 seconds.
- • Wed Nov 11 · Story · Poll: "Wood wick or cotton wick?"
- • Fri Nov 13 · Carousel · "Why we only use soy wax", 4 slides.
- Week 3 · Gifting
- • Mon Nov 16 · Carousel · Gift guide under $30.
- • Wed Nov 18 · Single image · Gift box flat lay. CTA: Order by Dec 10 for holiday delivery.
- • Fri Nov 20 · Story · Countdown sticker to Black Friday.
- Week 4 · Black Friday
- • Mon Nov 23 · Single image · Early access for newsletter subscribers.
- • Fri Nov 27 · Reel idea · "Doors open", the shop lights coming on. CTA: Link in bio.
- • Sun Nov 29 · Story · Last hours reminder.
- Dates to use
- • Nov 11: Singles’ Day (small self-gift angle)
- • Nov 27: Black Friday
How to do it with todo.is
- Copy the prompt and fill in each [bracket] with your business details.
- Paste it on the Today screen in todo.is, or message it to your agent on WhatsApp, Telegram or Slack.
- Your agent reads your site, plans the month and hands you an Excel calendar to download.
- Reply with changes like "swap Friday posts for reels" or "add a week on our new product".
Tips
- Make it recurring: "every last Friday of the month, plan next month’s calendar and email it to me".
- Ask your agent to also make images for the single-image posts. You still post them yourself.
- Pick fewer posts per week than you think. A calendar you can keep beats an ambitious one.
- Your agent remembers your brand voice and past themes, so each month builds on the last.
FAQ
- Does todo.is post to Instagram for me? No. Your agent plans the calendar, writes the captions and can make images, but you publish the posts yourself or load them into your own scheduling tool.
- What file format is the calendar? An Excel (.xlsx) file with one row per post. Ask for CSV if you want to import it into a scheduler, or a Word file if you prefer reading it as a document.
- How many posts should a small business plan per week? Three to five a week on one or two platforms is a realistic start for most small teams. Consistency matters more than volume.
- Can it plan for several platforms at once? Yes. List them all in the prompt and your agent adapts the format and caption length for each one.
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