Plan a local flyer campaign that you can actually measure
Flyers still work for local services, but only when they reach the right streets with a clear offer and a way to count responses. This prompt has your agent plan the whole local flyer campaign: who to target, where to drop, a print-ready design with a tracking code, a schedule and a sheet to see what came back.
The prompt
- Plan a local flyer campaign for my [TYPE OF BUSINESS], [BUSINESS NAME], at [ADDRESS OR AREA]. Goal: [GOAL]. Offer: [OFFER]. Budget: about [BUDGET] for printing and distribution. Research the neighborhoods within [RADIUS] of us and suggest 3 target areas with why (housing type, families, renters, nearby businesses), plus places that may allow flyers (community boards, cafés, libraries), with links. Design a flyer: A5, double-sided, headline, offer, 3 benefits, a unique offer code per area and a QR code to [WEBSITE OR BOOKING LINK]. Give me a print-ready PDF and a PNG preview. Add a 4-week drop schedule, a door-to-door tips list, and an Excel sheet to log flyers dropped and responses per code. Remind me on [CHANNEL] every [DAY] to log results.
What to change
- [TYPE OF BUSINESS]: E.g. "window cleaning service", "pizzeria", "music school", "pet sitter".
- [BUSINESS NAME]: As it should appear on the flyer. Attach your logo.
- [ADDRESS OR AREA]: Your shop address or the area you serve, e.g. "Northside, Bristol".
- [GOAL]: E.g. "20 new bookings in a month", "first-time orders", "sign-ups for spring classes".
- [OFFER]: A clear reason to act now, e.g. "20% off your first clean", "free trial lesson".
- [BUDGET]: Rough amount, e.g. "$300". Your agent splits it between print and delivery.
- [RADIUS]: E.g. "2 miles", "15 minutes' drive".
- [WEBSITE OR BOOKING LINK]: Where the QR code should go, e.g. your booking page.
- [CHANNEL]: WhatsApp, Telegram, Slack, Discord or email.
- [DAY]: E.g. "Friday".
Example result
- ClearView Windows: spring flyer campaign
- Goal: 20 new customers in 4 weeks. Offer: 20% off your first clean.
- Target areas
- • Area A, Redland terraces (code CV-RED): owner-occupied Victorian houses with large sash windows, a good fit for regular cleans
- • Area B, Bishopston semis (code CV-BIS): young families, busy weekends, likely to value a monthly service
- • Area C, Gloucester Road shops (code CV-GLO): small shopfronts that need weekly glass cleaning
- Flyer (A5, front)
- Spotless windows. No ladders for you.
- 20% off your first clean in Redland
- Fully insured local team | Pure-water poles, safe for frames | Rain? We come back free within 48 hours
- Scan to book or call 0117 555 0182. Use code CV-RED
- Flyer (back)
- How it works: 1) Book online 2) We clean, inside and out if you like 3) Pay after you've checked. Offer ends 31 May.
- Drop schedule
- • Week 1: 600 flyers in Area A, Saturday morning
- • Week 2: 600 in Area B, plus community boards at 2 cafés and the library
- • Week 3: shop-to-shop visits in Area C, hand over in person
- • Week 4: second drop in the best area so far
- Door-to-door tips
- • Push flyers fully through the letterbox. Don't use mailboxes where local rules forbid it
- • Respect "no junk mail" signs
- • Drop on weekday afternoons or weekend mornings when people are home and check post
- Results tracker (Excel)
- Columns: date, area, code, flyers dropped, calls, bookings, revenue, cost per booking.
- A response rate of well under 1% is common for cold flyers, so plan your numbers with that in mind and compare areas by cost per booking, not by flyers dropped.
How to do it with todo.is
- Copy the prompt and fill in your business, offer, budget and booking link.
- Attach your logo and send it in todo.is or to your agent on WhatsApp.
- You get a campaign PDF, a print-ready flyer, a PNG preview and an Excel tracker.
- Send the flyer PDF to a local or online printer. Your agent reminds you each week to log responses and can compare areas for you.
Tips for a better result
- Use one offer code per area. It's the only reliable way to see which streets pay off.
- Put a deadline on the offer. "Ends 31 May" gets more action than an open-ended discount.
- Hand flyers to nearby shops in person. A short chat often gets you a spot by their till.
- Check local rules: some areas restrict leafleting in public places or ask you to respect "no flyers" signs.
local flyer campaign: FAQ
- What response rate can I expect from a flyer campaign? Cold door-to-door flyers often get a small fraction of a percent, while targeted areas with a strong offer can do better. Track responses with codes so you know your own numbers.
- What size flyer is best for door-to-door? A5 or DL fit through most letterboxes and leave room for an offer, a few benefits and a QR code. Larger flyers can get folded or damaged.
- Can my agent print and deliver the flyers? No. Your agent makes the print-ready PDF and can find local or online printers with links. You place the order and arrange delivery.
- Is it legal to put flyers in letterboxes? In many places it is, but rules differ and some areas restrict it or require permission for public spaces. Check your local council or city rules first.
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