Podcast guest pitch email that gets you booked
Podcast hosts need good guests, but most pitches are about the guest's book or company, not the listener. Your todo.is agent reads the show's episode list and notes, transcribes a recent episode if you share the audio, finds topics that have not been covered, and writes a short podcast guest pitch email with three episode ideas.
The prompt
- Write a podcast guest pitch email to the host of [PODCAST NAME AND HOST]. Look at the show's website and recent episode titles and descriptions, and note 2 topics they have not covered yet. About me: [YOUR BACKGROUND IN 2 LINES]. Pitch me as a guest with 3 episode ideas linked to my expertise in [YOUR TOPIC], each with a catchy title and 3 talking points that help their listeners. Mention one recent episode by name and what I liked. Add proof I am a good speaker: [PAST TALKS OR LINKS]. Keep it under 180 words, with a subject line and a short follow-up for a week later. Also give me 10 similar podcasts to pitch next, with links. Save the pitch as a Gmail draft.
What to change
- [PODCAST NAME AND HOST]: E.g. "The Small Shop Show, hosted by Erin Walsh".
- [YOUR BACKGROUND IN 2 LINES]: E.g. "I run a 7-person online shop selling plant pots and grew it to $1M in sales without paid ads".
- [YOUR TOPIC]: E.g. "email marketing for small online shops".
- [PAST TALKS OR LINKS]: E.g. "spoke at Shop Summit 2025, guest on Retail Rookies episode 42". Write "none yet" if this is your first.
Example result
- Show notes
- • The Small Shop Show interviews founders of online shops with under 20 staff
- • Recent episodes covered Instagram ads, pricing and wholesale
- • Not covered yet: email marketing, and selling without paid ads
- The pitch
- Subject: Guest idea: selling $1M with zero ad spend
- Hi Erin,
- I loved episode 118 with Sam from Wildwick. His point about raising prices before you feel ready was so honest.
- I run Potterly, a 7-person shop selling plant pots, and we grew to $1M in sales with no paid ads, mostly through email. I think your listeners would get a lot from one of these:
- • "The email list that replaced our ad budget": how we grew to 30,000 subscribers, the 3 emails that make most of our sales, what to send when you have nothing new
- • "Selling more to the customers you already have": repeat purchase emails, simple loyalty ideas, the timing that works
- • "Small shop, big launches": how we plan a product launch with only email and Instagram
- I spoke at Shop Summit 2025, and here is a short clip: potterly.co/talk
- Would any of these fit the show?
- Thanks,
- Noah Kim
- Follow-up (one week later)
- Hi Erin, quick follow-up on the guest idea. Happy to adapt the topic to what your listeners are asking about lately.
- How to stand out as a podcast guest
- • Pitch the listener's benefit, not your book or product
- • Show you actually listened to the show
- • Make episode titles easy to say yes to
- • Share a short clip so the host can hear how you talk
How to do it with todo.is
- Copy the prompt and fill in the podcast, your background, topic and proof in the [brackets].
- Paste it into todo.is or send it to your agent on Telegram. Attach an episode audio if you want it transcribed.
- Your agent studies the show, writes the pitch with 3 episode ideas, a follow-up and a list of 10 more shows.
- Send the pitch yourself, then run the to-do again for the next show on the list.
Tips for a better result
- Listen to at least one full episode before you pitch. Hosts can tell when you have not.
- Pitch topics, not yourself. "3 emails that make most of our sales" is a reason to book you.
- Check the show's website for a guest form. If there is one, use it and mention it in your email.
- Once booked, ask your agent to "prepare me for the podcast: likely questions, 3 stories, and a short bio".
podcast guest pitch email: FAQ
- How do I pitch myself as a podcast guest? Show you know the show, offer two or three specific episode ideas that help their listeners, give proof you can speak well, and keep it short.
- How do I find podcasts to pitch? Look for shows in your niche with recent episodes and guests like you. Your agent can search the web and list them with links.
- Should I offer to pay to be on a podcast? Most interview podcasts do not charge guests. Some do sell sponsored guest spots, which should be disclosed to listeners.
- Can the agent help me prepare for the interview? Yes. It can write likely questions, talking points and a short guest bio, and turn the episode into social posts afterwards.
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