Product launch email that gets clicks on launch day
Launch day is when your list is most curious, and a product launch email that only lists features wastes it. Give your todo.is agent the product page or notes, and it writes a short launch email that starts with the customer's problem, shows the product, adds proof and makes the next step obvious, plus a teaser and a last-chance email.
The prompt
- Write a product launch email for [PRODUCT NAME]. Here is the product page or my notes: [PRODUCT LINK OR NOTES]. It is for [TARGET CUSTOMER] and solves [MAIN PROBLEM IT SOLVES]. Launch date is [LAUNCH DATE], with [LAUNCH OFFER]. Write 3 emails: a teaser 3 days before, the launch email on the day (under 170 words: the problem, the product, 3 short benefits, one bit of proof, one button), and a reminder 2 days before the offer ends. Each with 3 subject line options and preview text. Plain, confident language, no hype words. Deliver as a Word document and make a 1200x600 header image for the launch email as a PNG, without text in the image.
What to change
- [PRODUCT NAME]: E.g. "Fieldnote Pro".
- [PRODUCT LINK OR NOTES]: Paste the link, or a few lines of notes. You can attach a PDF or slides too.
- [TARGET CUSTOMER]: E.g. "freelance designers who juggle many clients".
- [MAIN PROBLEM IT SOLVES]: E.g. "time tracking is spread over 3 apps and invoices go out late".
- [LAUNCH DATE]: E.g. "Tuesday 4 November".
- [LAUNCH OFFER]: E.g. "30% off the first year until 11 November" or "no offer, just the launch".
Example result
- Teaser (3 days before)
- Subject options: Something for your messy Fridays / Tuesday, we fix invoicing / A small thing we have been building
- Hi Ana, if your Friday afternoons go to chasing hours across three apps, keep an eye on your inbox on Tuesday.
- Launch email (launch day)
- Subject options: Fieldnote Pro is here / Track time and invoice in one place / Your Fridays back
- Preview: 30% off the first year, until 11 November.
- Hi Ana,
- Most freelance designers track time in one app, write invoices in another and chase payments by email. Invoices go out late, and some hours never get billed.
- Fieldnote Pro puts it in one place:
- • Start a timer per client from your menu bar
- • Turn tracked hours into an invoice in two clicks
- • See who has not paid, and send a reminder from the same screen
- In our beta, 120 designers sent invoices an average of 4 days sooner.
- Until 11 November, get 30% off your first year.
- [Try Fieldnote Pro]
- Cheers,
- Marta, founder of Fieldnote
- Reminder (2 days before the offer ends)
- Subject options: 2 days left for 30% off / Last chance: launch price / Ends Tuesday
- Hi Ana, a quick reminder that the launch price ends on Tuesday. After that, Fieldnote Pro goes back to full price.
- Launch email checklist
- • One main button, repeated once at most
- • Send a test to yourself on phone and desktop
- • Note: all numbers above are example figures. Use your own real results
How to do it with todo.is
- Copy the prompt and add your product, audience, date and offer in the [brackets].
- Paste it into todo.is and attach your product notes or slides if you have them.
- Your agent writes three emails with subject line options in a Word file and creates a header image.
- Load them into your email tool and schedule them. Ask for a shorter version for social media too.
Tips for a better result
- Start with the customer's problem, not the product name. People open for themselves, not for your launch.
- Use real proof only: beta results, a short quote from a tester, or a number you can back up.
- Test subject lines on a small part of your list first if your email tool supports it.
- Ask your agent to "check my launch email for spam words and long sentences" before you schedule it.
product launch email: FAQ
- What should a product launch email include? The problem it solves, what the product is, two or three benefits, one piece of proof, the offer if any, and one clear button.
- How many emails should I send for a launch? Often three: a teaser before launch, the launch email on the day, and a reminder before any offer ends. Some brands add a follow-up for people who clicked but did not buy.
- What is a good subject line for a product launch? Short and clear, like the product name plus the main benefit. Avoid all caps and lots of exclamation marks.
- Can the agent make the email images too? Yes. Your agent can create a header image as PNG. AI images can get text wrong, so text is best added in your email tool or by the agent afterwards.
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