Landing page copy for one offer and one clear action
A landing page has one job: get one kind of visitor to take one action. With this prompt your todo.is agent studies your offer, your customers’ words and two competitor pages, then writes the full page section by section, with headline options, benefits, proof, objections and a single call to action.
The prompt
- Write landing page copy for [OFFER]. The visitor comes from [TRAFFIC SOURCE] and is [WHO THE VISITOR IS]. The one action I want is [ONE ACTION]. Read these competitor pages: [COMPETITOR URLS] and note what they say and what they miss. Here is what customers say about us: [REVIEWS, TESTIMONIALS OR "NONE YET"]. Write the page in sections: 3 headline and subheadline options, a short hero line with the button text, the problem in the visitor’s words, 3 to 5 benefits (each with a one-line proof or detail), how it works in 3 steps, testimonials section, 5 FAQ that handle real objections, and a final call to action. Plain words, short sentences, no buzzwords. Deliver it as a Word file with notes on where images go.
What to change
- [OFFER]: e.g. "a 6-week online pottery course" or "a free tax-deadline checklist".
- [TRAFFIC SOURCE]: e.g. "Facebook ads", "Google search", "my newsletter".
- [WHO THE VISITOR IS]: e.g. "beginners who have never touched clay".
- [ONE ACTION]: e.g. "book a free trial class" or "download the checklist".
- [COMPETITOR URLS]: 1 to 3 pages selling something similar.
- [REVIEWS, TESTIMONIALS OR "NONE YET"]: Paste a few real quotes. Your agent will not invent them.
Example result
- Competitor notes
- • Both competitors lead with "Learn pottery online". Neither says what you will actually make.
- • Neither answers "Do I need a wheel?", which is the first question beginners ask.
- Headline options
- 1. Make your first 6 pieces of pottery at home in 6 weeks / No wheel, no studio, just a kitchen table and a bag of clay.
- 2. Pottery for total beginners, from your kitchen table / Six short weekly lessons. Six finished pieces you will actually use.
- 3. You do not need a wheel to start pottery / Learn hand-building online and make mugs, bowls and planters in 6 weeks.
- Hero
- Six weekly video lessons, a live Q&A every Friday, and a supply list under one page.
- Button: Book a free trial class
- The problem
- You have watched pottery videos for months. Classes near you are full, far away or meet at 7 p.m. on a Tuesday. And you are not sure you would be any good.
- Benefits
- • No wheel needed. Every lesson uses hand-building: pinch, coil and slab.
- • Real pieces, every week. Week 1 is a pinch bowl. Week 6 is a lidded jar.
- • Air-dry or kiln, your choice. We show both, so you can start without a kiln.
- • Feedback on your work. Post a photo and get notes from the teacher within 48 hours.
- How it works
- 1. Book a free trial class and try lesson 1.
- 2. Get your clay and tools from the one-page supply list.
- 3. Watch one 30-minute lesson a week and join the Friday Q&A if you want.
- What students say
- "I made a mug my partner actually drinks from. I still cannot believe it." (Hana, student)
- FAQ
- • I have never done anything artistic. Is this for me? Yes. Lesson 1 assumes zero experience.
- • What does the clay cost? One bag of air-dry clay covers the first 3 weeks. Check the supply list for options.
- • Can I watch lessons later? Yes, lessons stay in your account.
- • Do I need a kiln? No. Air-dry clay works for every project.
- • What if I miss a week? Catch up anytime. There are no deadlines.
- Final call to action
- Your first bowl is one lesson away. Book a free trial class.
- Image notes
- Hero: hands shaping a bowl on a wooden kitchen table. Benefits: a row of the 6 projects. Testimonial: Hana’s mug.
How to do it with todo.is
- Copy the prompt and fill in the offer, traffic source, visitor, action and competitor links.
- Paste real reviews into the prompt, then send it in todo.is or to your agent on email or Slack.
- Your agent reads the competitor pages and returns the full copy plus a Word file with image notes.
- Build the page in your site builder, or ask your agent to publish a simple static version with a public link to share.
Tips for a better result
- Match the headline to the ad or link that brought people there. If the ad says "free trial class", the page should too.
- One page, one action. Extra links to your blog or socials give visitors reasons to leave.
- Answer the objection people are too shy to ask, like price, time or "am I good enough", near the button.
- Never invent testimonials. Start with "none yet" and add real quotes as soon as you have them.
landing page copy: FAQ
- What makes good landing page copy? A headline that matches why the visitor came, clear benefits with proof, answers to the main objections and one obvious call to action. Short sentences in the customer’s own words.
- How long should a landing page be? Long enough to answer the visitor’s questions. A free download can be short; a paid course or service usually needs more proof and FAQ.
- What is the difference between a landing page and a home page? A home page serves many visitors with many links. A landing page is built for one audience and one action, often from an ad or email.
- Can todo.is build the landing page? Your agent can publish a simple static page with a public link. For your main site, paste the copy into your own website builder.
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