Yoga studio business plan with a class schedule and teacher pay
A yoga studio has a fixed number of mats and hours in the week, so income depends on how full each class is and how many students move from an intro offer to a membership. This prompt has your todo.is agent study studios near you, build a weekly schedule, set prices and teacher pay, and forecast attendance per class.
The prompt
- Write a business plan for [STUDIO NAME AND STYLE] in [LOCATION]. It is for [WHO WILL READ IT]. Setup: [ROOMS, MATS PER ROOM, RENT AND BUDGET]. Research yoga and pilates studios nearby with links: styles taught, intro offers, drop-in, class packs and membership prices, and how full their schedules look. Write: summary, studio concept and styles, a weekly class schedule, pricing (intro offer, drop-in, class packs, memberships), teacher pay of [TEACHER PAY MODEL], target students, competitors, workshops, teacher training and retreats, marketing and community, risks, and financials. Build an Excel forecast with classes per week, average attendance per class, intro-to-member conversion, revenue by product, teacher pay, rent, heating if hot yoga, and profit by month for year 1, then years 2 and 3. Mark assumptions. Send a Word plan and the Excel file.
What to change
- [STUDIO NAME AND STYLE]: E.g. "Still Point, a vinyasa and yin studio" or "a hot yoga studio with 2 rooms".
- [LOCATION]: Neighborhood and city, e.g. "Fremont, Seattle".
- [WHO WILL READ IT]: E.g. "a bank", "a co-owner" or "just me".
- [ROOMS, MATS PER ROOM, RENT AND BUDGET]: E.g. "1 room, 28 mats, $5,800 a month rent, $70,000 budget".
- [TEACHER PAY MODEL]: E.g. "$40 per class plus $3 per student over 10" or "hourly rate".
Example result
- Summary
- Still Point is a single-room yoga studio for 28 mats in Fremont, Seattle, teaching vinyasa, yin, slow flow and beginner foundations. We focus on beginners and people over 40, with a calm space, small classes and teachers who know students by name.
- Weekly schedule (32 classes)
- • Weekdays: 6:30 a.m. flow, 12:00 p.m. express 45, 5:30 p.m. vinyasa, 7:00 p.m. yin
- • Saturday: 8:00 and 9:30 flow, 11:00 foundations, 4:00 restorative
- • Sunday: 9:00 slow flow, 10:30 vinyasa, 5:00 yin with sound
- • Weekly beginner series: 4 Thursdays, fixed group
- Pricing (illustrative)
- • Intro offer: 3 weeks unlimited for $49
- • Drop-in: $25
- • 10-class pack: $190, valid 6 months
- • Unlimited membership: $155 a month, 3-month minimum
- • 8 classes a month membership: $125
- Teacher pay (assumption)
- • $40 base per class plus $3 per student above 10
- • Paid for planning time on new workshops
- • Teachers can use the room off-hours for private sessions
- Extra income
- • Monthly workshops (inversions, yoga for runners): 2 a month
- • 200-hour teacher training once a year, starting in year 2
- • One weekend retreat a year with a partner retreat center
- Key numbers
- • Average attendance per class: 13 in year 1, 17 in year 2 (assumptions)
- • Intro offer to membership conversion: 25%
- • Member retention after 6 months: track monthly
- Marketing and community
- • Free community class on the first Sunday of each month
- • Partnerships with a running club and a physiotherapy clinic
- • Short welcome email series for new students
- Financial summary (illustrative assumptions)
- • Startup costs: $70,000 (flooring, heating and sound, props, booking system, lobby)
- • Year 1 sales: $212,000, Year 2: $305,000
- • Teacher pay: 28% of class revenue
- • Break-even: month 9
- Risks
- • Empty early-morning classes: review attendance after 8 weeks and move slots
- • Losing a popular teacher: no class depends on one teacher only
How to do it with todo.is
- Copy the prompt and add your studio style, location, room size and teacher pay idea.
- Paste it into todo.is or send it to your agent on WhatsApp or Telegram.
- Your agent studies local studios, builds your weekly schedule and sends a Word plan and Excel forecast.
- Ask for a printable class schedule PDF or a welcome email series for new students from the same plan.
Tips for a better result
- Price the intro offer to lead into a membership. The number to watch is how many intro students buy a pack or membership.
- Forecast attendance per class, not per week. A 6:30 a.m. class and a 5:30 p.m. class rarely fill the same way.
- Pay teachers with a base plus a per-student bonus. It keeps pay fair in slow classes and rewards teachers who grow a following.
- Set a weekly to-do in todo.is: every Sunday your agent reads your attendance export and flags classes under 8 students.
yoga studio business plan: FAQ
- How much does it cost to open a yoga studio? The main costs are the lease and build-out, flooring, heating and ventilation if you teach hot yoga, props and a booking system. Your agent builds the list from your quotes.
- How much do yoga teachers get paid per class? It varies by city and studio. Common models are a flat fee per class, a base plus a per-student amount, or an hourly rate. Your plan compares options in the forecast.
- How many students does a yoga class need to be profitable? It depends on teacher pay and your share of rent per class hour. The forecast shows the break-even attendance for each class slot.
- Do I need insurance for a yoga studio? Studios usually carry liability insurance, and teachers often have their own. Check what your landlord and local rules require.
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