Content repurposing plan: one long video, a week of posts
You spent hours on one long video or episode, and it gets posted once. This prompt has your todo.is agent transcribe it, find the strongest moments, and plan what to cut and write for each platform, with timestamps, drafts and a one-week posting schedule.
The prompt
- Make a content repurposing plan from my [CONTENT TYPE], attached (or here: [LINK OR FILE]). Transcribe it, then find the 5 strongest moments with timestamps (a clear tip, a strong opinion, a funny moment or a story). Turn it into: 3 short vertical clips (give start and end times plus a hook and caption for each), 1 LinkedIn post, 1 X thread of 5 to 7 posts, 1 Instagram carousel outline (8 slides), 1 newsletter section of about 200 words and 1 blog post draft of about 800 words. My platforms are [YOUR PLATFORMS] and my audience is [YOUR AUDIENCE]. Lay out a posting schedule for [START DATE] onwards, one piece per day. If I ask, cut the 3 clips as MP4 with burned-in captions. Deliver a Word file with everything and the transcript as a separate file.
What to change
- [CONTENT TYPE]: e.g. "YouTube video", "podcast episode", "webinar recording" or "conference talk".
- [LINK OR FILE]: A public link, or attach the video or audio file (up to 50 MB per upload).
- [YOUR PLATFORMS]: Where you post, e.g. "TikTok, LinkedIn, Instagram and my newsletter". Drop the formats you don't need.
- [YOUR AUDIENCE]: e.g. "small business owners" or "junior developers".
- [START DATE]: When to start posting, e.g. "next Monday".
Example result
- Source
- Podcast episode, 38 minutes: "How I Got My First 10 Clients as a Freelance Designer". Audience: new freelancers.
- The 5 strongest moments
- • 04:12 to 04:58: "I sent 50 cold emails and got zero replies. Here's what I changed."
- • 11:30 to 12:20: the one-page portfolio tip
- • 19:05 to 19:50: why she stopped offering discounts
- • 26:40 to 27:30: funny story about a client who paid in pizza
- • 33:10 to 34:00: the 3-question discovery call
- Short clips
- 1. 04:12 to 04:58, hook on screen: 50 emails. 0 replies. Caption: What changed when I stopped sending templates.
- 2. 11:30 to 12:20, hook: Your portfolio is too long. Caption: One page got me more calls than 20 projects.
- 3. 26:40 to 27:30, hook: My client paid me in pizza. Caption: Lessons from my worst invoice.
- LinkedIn post (draft)
- I sent 50 cold emails in my first month of freelancing. Zero replies.
- Then I changed one thing: I wrote 10 emails instead of 50, and each one mentioned a real problem I saw on their website. 3 replies, 1 client.
- Fewer, better emails. That's the whole lesson.
- X thread (outline)
- • 1: How I got my first 10 design clients (no agency, no network)
- • 2 to 6: cold emails, one-page portfolio, no discounts, discovery call, referrals
- • 7: link to the full episode
- Carousel (8 slides)
- Cover: "5 lessons from my first 10 clients", one lesson per slide, last slide: listen to the episode.
- Newsletter section
- 200 words built on the "no more discounts" moment, with a link to the episode.
- Blog post
- "How to Get Your First Freelance Design Clients", 800 words, 5 sections from the episode, with quotes.
- Posting schedule
- • Mon: clip 1 (TikTok, Reels, Shorts)
- • Tue: LinkedIn post
- • Wed: clip 2
- • Thu: X thread
- • Fri: carousel
- • Sat: clip 3
- • Sun: newsletter with the blog link
How to do it with todo.is
- Attach your video or audio file, or paste a public link, together with the prompt.
- Fill in your platforms, audience and start date, then send it to your agent in todo.is.
- Get a Word file with timestamps, drafts and the schedule, plus the full transcript.
- Ask "cut the 3 clips" to get vertical MP4s with captions, then post them yourself.
Tips for a better result
- Pick moments that make sense without context. A clip should work for someone who never saw the full video.
- Rewrite for each platform. A LinkedIn post and a TikTok caption need different hooks and lengths.
- Always link back to the original. Repurposed pieces are a way into your long content.
- Make it recurring: every time you publish, send the new link and say "repurpose like last time".
content repurposing plan: FAQ
- What is a content repurposing plan? It is a plan for turning one piece of content, like a video or podcast, into many smaller pieces for different platforms, with a schedule for when to post each.
- How many pieces can I get from one video? A 20 to 40 minute video often gives 3 to 5 clips plus several written posts, a newsletter section and a blog article.
- Can todo.is cut the clips for me? Yes. Your agent can trim the file you upload into vertical clips with burned-in captions using ffmpeg. You review and post them yourself.
- Does repurposed content hurt my reach? Not when you adapt it to each platform. Most of your followers on one platform never saw it on another.
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