Sponsorship rate card priced from your own numbers
When a brand asks "what are your rates?", guessing a number on the spot usually means charging too little. This prompt has your todo.is agent work out a starting price from your average views and engagement, research common pricing approaches in your niche, and build a clear rate card with packages, add-ons and terms.
The prompt
- Build a sponsorship rate card for me. I create [CONTENT TYPE] about [YOUR NICHE]. My numbers: [YOUR AVERAGE VIEWS AND ENGAGEMENT]. My past deals: [PAST DEALS AND PRICES]. Research how creators in similar niches usually price sponsorships (per 1,000 views, flat rates, packages) and link your sources. Then suggest prices for: [DELIVERABLES], plus add-ons for usage rights (30 and 90 days), whitelisting or ad use, exclusivity, rush delivery and extra revisions. Add bundle discounts for 3 and 6 posts. Write simple terms: 50% upfront, 1 round of revisions, payment within 30 days, and what happens if the brand cancels. Show me the math behind each price, then make a one-page PDF rate card in [CURRENCY] I can send to brands.
What to change
- [CONTENT TYPE]: e.g. "YouTube videos", "TikToks and Reels", "a weekly newsletter" or "a podcast".
- [YOUR NICHE]: e.g. "personal finance", "skincare", "PC gaming".
- [YOUR AVERAGE VIEWS AND ENGAGEMENT]: e.g. "YouTube 40k avg views in 30 days, 5% CTR; Shorts 15k avg", or attach analytics screenshots.
- [PAST DEALS AND PRICES]: What you charged before, e.g. "one 60-second integration for 1,200". Write "none" if new.
- [DELIVERABLES]: e.g. "60-second integration, dedicated video, Short, community post".
- [CURRENCY]: e.g. "USD", "EUR" or "GBP".
Example result
- Creator
- Personal finance YouTube channel. 40k average views per video in the first 30 days. Shorts: 15k average. Past deal: 60-second integration for $1,200.
- All prices below are illustrative, based on these numbers and the assumptions shown. Adjust to your market.
- How the prices were set
- • Finance is a high-value niche, so a rate of about $30 per 1,000 views for an integration was used as a starting point (assumption)
- • 40,000 views ÷ 1,000 × $30 = $1,200, which matches your past deal
- • A dedicated video gets more attention, so it is priced at about 2.5× an integration
- Rate card
- • 60-second integration in a long video: $1,200
- • Dedicated video (whole video about the product): $3,000
- • YouTube Short: $400
- • Community post + pinned comment: $150
- Add-ons
- • Usage rights on the brand's own channels: +20% for 30 days, +40% for 90 days
- • Whitelisting or paid ad use: from +30%, priced by length of the campaign
- • Category exclusivity (no competitor for 30 days): +25%
- • Rush delivery (under 7 days): +20%
- • Extra revision round: $150
- Bundles
- • 3 integrations: 10% off
- • 6 integrations over 6 months: 15% off
- Terms
- • 50% upfront, 50% on publishing
- • 1 round of revisions on the script or draft included
- • Payment within 30 days of invoice
- • Cancellation after script approval: 50% fee
- • Sponsored content is clearly disclosed as an ad
- Next step
- Send this card with your media kit. Review prices every 3 months as your views change.
How to do it with todo.is
- Copy the prompt and fill in your content type, niche, numbers, past deals and deliverables. Attach analytics screenshots if you like.
- Paste it into todo.is or send it to your agent on Telegram, WhatsApp or email.
- Check the math your agent shows, change anything you disagree with, and get the one-page PDF.
- Every quarter, send updated numbers and ask your agent to refresh the rates.
Tips for a better result
- Price on average views from the last 30 to 90 days, not on your best video or your follower count.
- Always charge separately for usage rights and ad use. Brands get much more value when they run your content as ads.
- Ask for 50% upfront, especially with new brands. It protects your time if they disappear.
- Use the rate card as a starting point. Negotiate on scope, not just on price.
sponsorship rate card: FAQ
- How much should I charge for a sponsorship? Many creators start from a price per 1,000 average views and adjust for niche, engagement and how much work the content takes. Finance, tech and B2B niches often charge more than entertainment.
- What are usage rights? Permission for the brand to reuse your content on its own channels or in ads for a set time. It should cost extra because the brand gets more value.
- Should I send my rate card before a brand asks? Usually send your media kit first and the rate card when they show interest. That way you can tailor prices to the campaign.
- Is this financial or legal advice? No. The rate card and terms are a starting template. For contracts with large brands, have a lawyer or an experienced manager review them.
JavaScript is required to use the todo.is app.