Etsy SEO tags that match what buyers type
Etsy gives you 13 tags of up to 20 characters, and wasting them on single words or repeats costs you views. Send your listing to your agent and it checks what similar best-selling shops use, then writes all 13 tags, a clearer title and attribute suggestions for each product.
The prompt
- Write Etsy SEO tags for my listing: [LISTING LINK OR DESCRIPTION]. Look at 10 similar best-selling Etsy listings and note the phrases buyers use in their titles. Then give me exactly 13 tags, each 20 characters or less, mostly multi-word phrases, no repeats of the same word order, covering: what it is, style, material, occasion, recipient and [EXTRA ANGLE]. Also rewrite my title so the clearest search phrase comes first and it reads naturally, and suggest which attributes and categories to fill in. Show the character count for each tag. If I give you several listings, make a table with one row per listing that I can copy.
What to change
- [LISTING LINK OR DESCRIPTION]: Your Etsy listing URL, or a short description like "hand-stamped brass bookmark with initials". You can paste several.
- [EXTRA ANGLE]: One more angle to cover, e.g. "Mother's Day", "wedding favors" or "minimalist decor".
Example result
- Listing: hand-stamped brass bookmark with initials
- New title
- Personalized Bookmark, Hand Stamped Brass Bookmark with Initials, Gift for Book Lover, Teacher Gift, Graduation Gift
- 13 tags (characters)
- • personalized gift (17)
- • brass bookmark (14)
- • hand stamped gift (17)
- • book lover gift (15)
- • custom bookmark (15)
- • initial bookmark (16)
- • teacher gift (12)
- • graduation gift (15)
- • gift for reader (15)
- • metal bookmark (14)
- • bookworm gift (13)
- • mothers day gift (16)
- • minimalist gift (15)
- Attributes and category
- • Category: Books, Movies & Music > Books > Bookmarks
- • Material: brass
- • Occasion: graduation, Mother's Day, teacher appreciation
- • Personalization: on, with a note on how many letters fit
- Why these tags
- • Most best-selling listings start their titles with "personalized" or "custom", so both appear as tags
- • Recipient tags (teacher, book lover, reader) match how gift shoppers search
- • No single words like "gift" alone: a phrase gives Etsy more to match
- • Tags don't need to repeat your title word for word; they add new phrases instead
- Next steps
- • Change one listing at a time and give it a few weeks before judging
- • Check Etsy Stats for the search terms that bring visits, then swap weak tags for those
How to do it with todo.is
- Copy the prompt and add your listing link or a short description, plus one extra angle.
- Paste it into todo.is, or send it to your agent on WhatsApp with several listings at once.
- Your agent checks similar best sellers and replies with 13 tags, a title and attributes.
- Copy them into Etsy. Ask "do the same for my next 10 listings" for a table you can work through.
Tips for a better result
- Use all 13 tags. An empty tag slot is a search you can't show up in.
- Prefer phrases like "brass bookmark" over single words. Etsy can match parts of a phrase, but not the other way round.
- Don't repeat your category as a tag. Etsy already treats the category as a tag.
- Every month, ask your agent to compare your tags with what Etsy Stats shows buyers actually searched.
Etsy SEO tags: FAQ
- How many tags can you use on Etsy? You can add up to 13 tags per listing, each up to 20 characters. Using all 13 with multi-word phrases gives you the most chances to appear in search.
- Should Etsy tags match the title? The most important phrase should appear in both, but you don't need to repeat every title phrase as a tag. Use tags to add synonyms, occasions and recipients.
- Do Etsy tags need to be one word? No. Multi-word phrases usually work better because they match what buyers type, like "gift for gardener".
- Can todo.is change my tags on Etsy directly? Your agent writes the tags and title for you to paste in. It can work in a browser if you ask, but it asks for your OK before changing anything in your shop.
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