Instagram captions for real estate listings, open houses and sold posts
Agents post the same "Just listed! DM me" caption on every house. This prompt has your todo.is agent read your listing details or listing page, look at the photos, and write captions that sell the home’s best features, plus open house and just sold versions ready to use.
The prompt
- Write Instagram captions for a real estate listing. Listing details: [LISTING LINK OR DETAILS]. I attached [NUMBER] photos. I am [YOUR NAME AND BROKERAGE] and my audience is [TARGET BUYERS]. Read the listing and photos and pick the 3 features buyers in that market care about most. Write: 2 "just listed" captions (one short, one walk-through style that follows the photos room by room), 1 open house caption for [OPEN HOUSE DATE AND TIME], 1 "just sold" caption to use later, and 1 neighborhood caption about nearby parks, schools or cafes, checked on the web with links. Use only facts from the listing, no claims like "best schools" or "perfect for families". End with a clear call to action and add 10 local real estate hashtags.
What to change
- [LISTING LINK OR DETAILS]: Paste the listing URL, or details: price, beds, baths, square feet, address area, key features.
- [NUMBER]: How many photos you attached, e.g. "8". Your agent orders captions by photo.
- [YOUR NAME AND BROKERAGE]: e.g. "Maria Ortiz, Harbor Point Realty". Add your license line if your state requires it.
- [TARGET BUYERS]: e.g. "first-time buyers in Austin" or "downsizers looking for a single-level home".
- [OPEN HOUSE DATE AND TIME]: e.g. "Saturday Oct 18, 1 to 4 pm". Write "none" to skip.
Example result
- Captions for 418 Willow Lane (3 bed, 2 bath, 1,640 sq ft)
- Just listed (short)
- • "Just listed: a 3-bed bungalow with a fenced backyard and a brand new kitchen, on a quiet street in East Hollow. Details and price at the link in bio."
- Just listed (walk-through, follows photos 1 to 8)
- • "Come inside 418 Willow Lane.
- 1) The front porch fits two rockers and a lot of morning coffee.
- 2) Original oak floors run through the living room.
- 3) The kitchen was redone in 2024: quartz counters, gas range, pantry.
- 4) Sliding doors open to a fenced yard with a mature pecan tree.
- 5) The primary suite has a walk-in closet and double sinks.
- Message me "WILLOW" for the full photo tour."
- Open house
- • "Open house this Saturday, Oct 18, 1 to 4 pm at 418 Willow Lane. Come see the new kitchen and the backyard in person. No appointment needed, just stop by. Maria Ortiz, Harbor Point Realty."
- Just sold (for later)
- • "SOLD: 418 Willow Lane. Congrats to the new owners, who are already planning a garden under the pecan tree. Thinking of selling in East Hollow? I'd be happy to talk through what your home could be worth."
- Neighborhood
- • "Living on Willow Lane means a 6-minute walk to Hollow Creek Park and its trail loop, and a short drive to the Saturday farmers market on Main St. (Sources: city parks page, market website.)"
- Hashtags
- easthollowhomes #justlisted #openhouse #househunting #firsttimehomebuyer #bungalow #realestateagent #newlisting #homeforsale #texasrealestate
- Compliance note
- Fair housing rules: these captions describe the property, not who should live there. Add your brokerage and license details as your state requires.
How to do it with todo.is
- Copy the prompt and paste your listing link or details, your name and the open house time.
- Attach the listing photos in the todo.is app, in order, and send the to-do.
- Your agent reads the listing, checks the neighborhood online and returns 5 captions.
- Next listing, just send the new link. Your agent remembers your brokerage and style.
Tips for a better result
- Describe the home, not the buyer. Phrases like "perfect for young families" can break fair housing rules, so stick to features.
- Use the walk-through caption on a carousel in the same order as the photos.
- A keyword call to action ("message me WILLOW") makes it easy to see which posts bring leads.
- Ask for a recurring to-do: "Every Friday, write a market-tip caption for my area using this week’s local news."
Instagram captions for real estate: FAQ
- What should a real estate Instagram caption include? The key features, the area, a call to action and your name and brokerage. Keep facts from the listing and avoid words that describe who should live there.
- Can I use the same caption on Facebook and Instagram? Yes, but Facebook allows longer posts with links. Ask your agent for a Facebook version with the listing link in the text.
- Does it follow fair housing rules? The prompt tells your agent to describe the property only. Always review captions yourself and follow your brokerage and local rules.
- Can it make a listing flyer too? Yes. Ask for a printable PDF flyer with the photos and key details in the same to-do.
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