Landing page builder for one offer, one audience and one button
A landing page has one job: get one kind of visitor to take one action. Tell your todo.is agent about the offer, who it's for and what the button does. It writes conversion-focused copy, designs a fast mobile-first page, publishes it with a public link and suggests two headline variants to test against each other.
The prompt
- Build a landing page for [OFFER] aimed at [TARGET AUDIENCE]. The one action I want: [CALL TO ACTION AND WHERE IT GOES]. Their biggest objection is [MAIN OBJECTION]. Proof I have: [TESTIMONIALS, NUMBERS OR LOGOS]. Structure: headline and subheadline, 3 benefits, how it works in 3 steps, proof, objection handling, FAQ, final call to action. Style: [STYLE]. No navigation menu, fast on phones, page title and meta description set. Publish it, send me the public link, and give me 2 alternative headlines to test.
What to change
- [OFFER]: E.g. "a 6-week online pottery course for beginners", "a free bookkeeping checklist PDF".
- [TARGET AUDIENCE]: E.g. "busy professionals in their 30s who want a screen-free hobby".
- [CALL TO ACTION AND WHERE IT GOES]: E.g. "Join the waitlist" button opening my Tally form at https://tally.so/r/example.
- [MAIN OBJECTION]: E.g. "I've never done anything artistic", "it's too expensive".
- [TESTIMONIALS, NUMBERS OR LOGOS]: Paste quotes, results or press mentions. Only real ones; or "none yet".
- [STYLE]: E.g. "warm, earthy colours, lots of white space", or a site you like.
Example result
- Clay Evenings: landing page (live)
- 6-week beginner pottery course · audience: busy professionals · action: join the waitlist
- Above the fold
- • Headline: "Six evenings. Two hands. One bowl you made yourself."
- • Subheadline: "A beginner pottery course for people who spend all day on screens. No art experience needed, all materials included."
- • Button: "Join the waitlist" (opens your Tally form)
- • Image: close-up of hands shaping clay on a wheel
- Three benefits
- • Switch off properly: two hours where your phone stays in a locker and your hands are busy
- • Real results by week 3: a mug, a bowl and a plate you'll actually use
- • Small groups: eight people per class, so the teacher can help everyone
- How it works
- • Join the waitlist (30 seconds)
- • Pick your evening, Tuesday or Thursday, when booking opens
- • Turn up; aprons, clay and firing are included
- Proof
- • "I'd never made anything in my life. My bowl is now the fruit bowl." Lena, course 4
- • "The best two hours of my week." Tom, course 6
- Objection: "I'm not artistic"
- "Most of our students say this on day one. Pottery is a skill, not a talent: you learn centring, pulling and trimming step by step, and the teacher shows each one at your table."
- FAQ
- • What should I wear? Clothes you don't mind getting muddy
- • Can I miss a week? Yes, there's a catch-up session at the end
- • Do I keep what I make? Yes, everything is fired and glazed for you
- Final call to action
- "Places go to the waitlist first." Button: Join the waitlist
- Built for conversion
- • No menu or outside links, so the only next step is the button
- • Button repeated after benefits, after proof and at the end
- • Page title: "Beginner Pottery Course, 6 Evenings | Clay Evenings"
- Headlines to test
- • "Learn pottery in six evenings, even if you've never made anything"
- • "Trade your screen for clay, one evening a week"
How to do it with todo.is
- Copy the prompt and fill in the offer, audience, action, objection, proof and style.
- Attach real photos or a logo in todo.is (or send them to your agent), then send the to-do.
- Your agent writes, designs and publishes the page and sends you the public link.
- Share the link in ads, emails or bios and watch your sign-up form.
- Ask for the second headline as a copy of the page so you can compare which one gets more sign-ups.
Tips for a better result
- One page, one goal. Every extra link is a way out before the button.
- Write the headline about the visitor's result, not your product's features.
- Address the biggest objection on the page itself; it usually matters more than another benefit.
- Use only real testimonials and numbers. Made-up proof breaks trust and can break advertising rules.
- For sign-ups or payments, link the button to a form or checkout you already use; the page itself is static.
landing page builder: FAQ
- What is the difference between a landing page and a website? A website has many pages for many visitors. A landing page is one page built for one audience and one action, often linked from an ad or email.
- What should a landing page include? A clear headline, a short explanation, benefits, social proof, an answer to the main objection, a short FAQ and one repeated call to action.
- Can the page collect emails or take payments? The page is static, so the button links to a form or payment page you already use, such as Tally, Google Forms or your checkout.
- Can I use my own domain? The page is published with a public todo.is link. If you need your own domain, download the files from your workspace and host them with a provider that supports one.
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