Sales representative cover letter that leads with your numbers
Sales managers read a cover letter the way they hear a cold call: if the first lines don’t earn attention, they move on. This prompt has your todo.is agent read the role and the company’s customers, then write a short letter that opens with your quota numbers and shows how you would sell their product.
The prompt
- Write a cover letter for the [JOB TITLE] role at [COMPANY]. Ad: [JOB POSTING LINK]. My resume: [ATTACH OR PASTE YOUR RESUME]. My sales numbers: [QUOTA ATTAINMENT, DEAL SIZE, PIPELINE OR RANKING]. What I sell now and to whom: [PRODUCT AND BUYER]. Check the company website to see who their customers are and what they sell, and explain in one or two lines why my experience transfers. Mention my CRM and prospecting habits. Open with my best number, keep it under 280 words, and end with a confident ask for a call. Word file and plain text, please.
What to change
- [JOB TITLE]: e.g. "Sales Representative", "Account Executive", "SDR", "Outside Sales Rep".
- [COMPANY]: The company name. Your agent looks at its customers and product.
- [JOB POSTING LINK]: The job ad link, or paste the text.
- [ATTACH OR PASTE YOUR RESUME]: Your resume file or text.
- [QUOTA ATTAINMENT, DEAL SIZE, PIPELINE OR RANKING]: e.g. "118% of quota in 2025, #2 of 14 reps, average deal $18k". Use real numbers only.
- [PRODUCT AND BUYER]: e.g. "Payroll software to restaurant owners" or "Medical supplies to clinics".
Example result
- Jordan Reyes
- Phoenix, AZ · jordan.reyes@email.com · (555) 012-7765
- Dear Ms. Coleman,
- 118% of quota last year, second out of 14 reps, with an average deal of $18,000. I would like to bring that track record to Cardinal Dental Systems as a Sales Representative.
- For three years I have sold scheduling software to independent medical clinics across Arizona. My buyers are busy practice owners and office managers, the same people who choose your imaging and practice tools. I know how to get ten minutes with a dentist between patients, and how to win over the office manager who will actually use the system.
- I build most of my own pipeline. Each week I make about 60 calls and send 40 personal emails, and I visit clinics in person when I am already in the area. Everything lives in Salesforce, so my forecast is accurate within 5% most quarters. When a deal stalls, I go back to the problem the buyer told me about in the first call, not to a discount.
- Your ad mentions a new territory in the East Valley. I live there and already know many of the practices by name.
- I would like to set up a 20-minute call to talk about how I would build that territory. I will follow up next week if I don’t hear back before then.
- Best regards,
- Jordan Reyes
- Why it works
- • Opens with numbers, the first thing sales leaders check
- • Shows he understands their buyer, not just "sales skills"
- • Activity metrics and CRM habits prove a repeatable process
- • Ends with a direct ask and a follow-up, the way a good rep would
How to do it with todo.is
- Copy the prompt and fill in the [brackets] with your real numbers and what you sell.
- Paste it on the todo.is Today screen, or message your agent on WhatsApp or Telegram, with your resume attached.
- Your agent studies the company’s customers and writes a short letter with a clear ask.
- Ask for a version for an online form, or a short LinkedIn message to the hiring manager.
Tips for a better result
- Use real, checkable numbers only. Sales leaders often verify quota claims in reference calls.
- If you are new to sales, use numbers from retail, hospitality or fundraising: upsell rates, customers served, targets hit.
- Show you understand the buyer. Selling to CFOs and selling to restaurant owners are very different jobs.
- Ending with "I will follow up next week" works in sales. Then actually do it; you can set a todo.is reminder.
sales representative cover letter: FAQ
- What should a sales cover letter include? Quota attainment or targets hit, deal size or volume, who you sell to, how you prospect, and your CRM. Close with a direct request for a conversation.
- How do I write a sales cover letter with no sales experience? Use any results tied to persuading people: retail upsells, fundraising totals, membership sign-ups. Show you are comfortable with rejection and with daily activity targets.
- Is it okay to be bold in a sales cover letter? Yes, within reason. Confidence and a clear ask are expected, but keep claims factual and the tone respectful.
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