Sales script generator for discovery and demo calls
A sales call without a plan turns into a feature tour, and the buyer leaves without a next step. This prompt has your agent research your product and your buyer, then write a call script you can actually follow: a short opener, discovery questions that uncover the real problem, a pitch tied to what you hear, objection answers and a clear close.
The prompt
- Write a sales call script for selling [PRODUCT] (see [WEBSITE]) to [BUYER ROLE] at [TYPE OF COMPANY]. The call is a [CALL TYPE] lasting [CALL LENGTH]. Research the buyer's common problems and the main alternatives they use today. Script structure: opener and agenda, 8 to 10 discovery questions (situation, problem, impact, decision process, budget, timing), a pitch with 3 value points each tied to a discovery answer, a customer story, answers to the 5 most likely objections, and a close that books a specific next step. Add talk-time guidance per section and what to write in the CRM after. Deliver it as a Word file and a one-page PDF cheat sheet.
What to change
- [PRODUCT]: What you sell, e.g. "an HR onboarding app".
- [WEBSITE]: Your product site, e.g. "onboardly.com", or attach a sales deck.
- [BUYER ROLE]: Who is on the call, e.g. "HR manager", "operations director".
- [TYPE OF COMPANY]: e.g. "restaurant groups with 5 to 50 locations".
- [CALL TYPE]: "discovery call", "demo", "inbound lead call" or "renewal call".
- [CALL LENGTH]: e.g. "30 minutes".
Example result
- Discovery call script: Onboardly for restaurant groups (30 min)
- 1. Opener and agenda (2 min)
- "Thanks for making time, Maria. I would like to learn how you onboard new staff today, share what we see at groups like yours, and if it makes sense, agree on a next step. Does that work?"
- 2. Discovery (12 min, buyer talks 70%)
- • How many people do you hire in a typical month across locations?
- • Walk me through a new server's first week. Where does paperwork happen?
- • What happens when a document or certificate is missing on day one?
- • How much manager time goes into onboarding per hire?
- • What has that cost you, in turnover or fines or time?
- • Who else would be involved in choosing a tool like this?
- • If you fixed this, when would it need to be live? Before summer hiring?
- 3. Pitch tied to answers (6 min)
- • You said managers spend 3 hours per hire. Onboardly moves paperwork to the phone before day one.
- • You said food handler certificates go missing. We track expiry dates and alert managers.
- • You said 40% of new hires leave in 90 days. Groups using structured onboarding often see better early retention.
- 4. Customer story (2 min)
- "A 12-location burger group cut onboarding admin from 3 hours to 40 minutes per hire in their first month."
- 5. Objections (as needed)
- • "We use paper and it works." That is fair. How many hires a month before it stops working?
- • "Too expensive." Compare to 3 manager hours per hire x hires per month.
- 6. Close (3 min)
- "Based on what you shared, a 30-minute demo with your ops director makes sense. How is Thursday at 10?"
- After the call, log in CRM
- • Hires per month, main pain, decision makers, timing, next step and date
How to do it with todo.is
- Copy the prompt and fill in your product, buyer, company type, call type and length.
- Paste it into todo.is or send it to your agent on Telegram. Attach your deck if you have one.
- Your agent researches the buyer and delivers the script and a one-page cheat sheet.
- After a few calls, attach your notes and ask "update the objections based on what I heard".
Tips for a better result
- Aim for the buyer to talk at least 60% of a discovery call. The script should be mostly questions.
- Tie every value point to something the buyer said. "You said..." beats any feature list.
- Always end with a specific next step and a date, not "I will send some info".
- Record and transcribe a real call, attach it and ask your agent to compare it with the script.
sales script generator: FAQ
- What are the parts of a sales script? An opener with an agenda, discovery questions, a pitch tied to the buyer's needs, a customer story, objection handling and a close that agrees on a next step.
- Should I read a sales script word for word? No. Use it as a guide. Know the questions and key lines well, and keep the conversation natural.
- What is a discovery call? An early sales call focused on understanding the buyer's situation, problem, decision process and timing before pitching in depth.
- Can I get scripts for different buyer types? Yes. Ask for one version per role, for example HR manager and finance director, and your agent adjusts questions and value points.
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