Sales objection handling answers for your product
Objections are where most deals stall, and reps often answer by talking faster or cutting the price. Good objection handling means understanding the concern first, then answering it with proof. This prompt has your agent build a battle card for your product with the objections your buyers really raise, a calm response framework and practice role-plays.
The prompt
- Build a sales objection handling guide for [PRODUCT], sold to [BUYER] at about [PRICE POINT]. Our main competitors are [COMPETITORS]; research how they position themselves and their pricing pages, with links. Cover the 15 most common objections in these groups: price and budget, timing, competitor or status quo, authority (need to ask my boss), trust and risk, and "just send me info". For each: what the buyer usually means, a clarifying question, a short answer with proof from [PROOF POINTS], and a next-step question. Use the acknowledge, ask, answer, advance pattern. Deliver a Word guide, a one-page battle card PDF, and 5 role-play scenarios with a tough buyer for practice.
What to change
- [PRODUCT]: e.g. "a payroll app for small businesses".
- [BUYER]: e.g. "owners of businesses with 5 to 50 employees".
- [PRICE POINT]: e.g. "$8 per employee per month" or "$15k per year".
- [COMPETITORS]: 2 to 4 names or websites. Include "spreadsheets" or "do nothing" if that is the real alternative.
- [PROOF POINTS]: Case studies, results, guarantees, reviews, e.g. "4.8 rating, 30-day free trial, payroll errors fixed free".
Example result
- The pattern: acknowledge, ask, answer, advance
- • Acknowledge: show you heard it ("That is a fair question.")
- • Ask: find the real concern ("Compared to what?")
- • Answer: one short point with proof
- • Advance: ask for the next step
- Price: "It is too expensive."
- What it often means: they do not yet see enough value, or are comparing to something cheaper.
- Clarify: "Too expensive compared to what you use now, or to the budget you had in mind?"
- Answer: "Most owners we work with spend about 3 hours each payroll run fixing errors. At $8 per employee, a 20-person team pays $160 a month to get most of that time back."
- Advance: "Would it help to run one payroll in the free trial and compare?"
- Timing: "Not right now, maybe next quarter."
- Clarify: "What would be different next quarter?"
- Answer: "Switching mid-year is easiest before the next quarterly filing. We move your history for you."
- Advance: "Should we pencil in a 15-minute check-in for two weeks before the quarter ends?"
- Competitor: "We already use PayFlow."
- Clarify: "What do you like most about it, and what would you change?"
- Answer: only answer the gap they named. Never criticize the competitor.
- Advance: "If we could solve that one thing, would a side-by-side be worth 20 minutes?"
- Authority: "I need to talk to my business partner."
- Clarify: "What do you think will matter most to them?"
- Advance: "Could we do a short call with both of you on Thursday?"
- Info: "Just send me some information."
- Clarify: "Happy to. What would you need to see to decide whether this is worth a closer look?"
- Role-play 1
- You are a skeptical cafe owner with 12 staff who thinks payroll apps are for bigger companies. Raise price, then timing.
How to do it with todo.is
- Copy the prompt and fill in your product, buyer, price, competitors and proof points.
- Paste it into todo.is, or message your agent on Slack or WhatsApp.
- Your agent researches competitors with links and delivers the guide, battle card and role-plays.
- Practice: send your agent "role-play scenario 2, be a tough buyer" and answer each objection in chat.
Tips for a better result
- Ask before you answer. The first objection is often not the real one.
- Answer with one proof point, not five. A short, specific reply sounds confident.
- Do not drop the price as your first move. Clarify value first, then discuss options if needed.
- Attach transcripts of lost deals and ask your agent which objections came up and how to handle them next time.
sales objection handling: FAQ
- What are the most common sales objections? Price, timing, satisfaction with the current solution, needing approval from someone else, risk or trust, and requests to "just send info".
- What is the best way to handle objections in sales? Acknowledge the concern, ask a question to understand it, answer briefly with proof, then ask for a next step.
- How do I handle "your price is too high"? Ask what they are comparing it to, then show the cost of the problem or the value in their terms. Offer a smaller start or trial before you discount.
- Can my agent help me practice? Yes. Ask it to play a tough buyer in chat and give you feedback on each answer.
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