SWOT analysis researched for your business, with next actions
Most SWOT grids are four boxes of guesses. This prompt has your todo.is agent read your website, reviews, competitors and market news, then fill each quadrant with specific evidence and turn the grid into a short list of strategic actions you can actually take.
The prompt
- Do a SWOT analysis for [BUSINESS NAME AND WEBSITE], a [WHAT THE BUSINESS DOES AND WHERE]. Our main competitors are [COMPETITORS OR ASK YOU TO FIND THEM]. What I know internally: [INTERNAL FACTS, NUMBERS AND PROBLEMS]. Research our website, public customer reviews, competitor websites and recent market news. Give 4 to 6 points per quadrant, each one specific with evidence or a source link, and mark which are facts and which are assumptions. Strengths and weaknesses are internal; opportunities and threats are external. Then build a TOWS matrix (use strengths to grab opportunities, fix weaknesses, defend against threats) and finish with the top 3 actions for the next [TIME FRAME]. Deliver a 2x2 SWOT grid as a PowerPoint slide and a Word report.
What to change
- [BUSINESS NAME AND WEBSITE]: e.g. "Greenleaf Bikes, greenleafbikes.example". Can also be a competitor you are studying.
- [WHAT THE BUSINESS DOES AND WHERE]: e.g. "bike shop and repair service in Portland with 6 staff".
- [COMPETITORS OR ASK YOU TO FIND THEM]: Names or links, or "find the top 4 near us".
- [INTERNAL FACTS, NUMBERS AND PROBLEMS]: e.g. "repair revenue up 20%, online sales tiny, one mechanic leaving".
- [TIME FRAME]: e.g. "6 months" or "year".
Example result
- SWOT analysis: Greenleaf Bikes, Portland
- Strengths (internal)
- • Repair service rated highly: "fast" and "honest" appear in many recent reviews (source: public reviews)
- • Repair revenue up 20% this year (your data)
- • Only shop in the area servicing e-bike motors from three major brands
- • Loyal commuter customer base; strong word of mouth
- Weaknesses (internal)
- • Online sales are very small; website has no booking or stock check
- • Depends on one senior mechanic for e-bike repairs, who is leaving
- • Opening hours end at 6pm, when commuters ride home
- • Few reviews mention the retail side
- Opportunities (external)
- • City is adding protected bike lanes on two nearby streets (source: city transport page)
- • E-bike ownership keeps rising, and many owners need specialist service
- • Employers offering commuter benefits could partner with a local shop
- • A nearby competitor stopped doing repairs this spring (source: their website)
- Threats (external)
- • Online retailers sell the same bikes at lower prices
- • Mobile repair vans are starting in the area
- • Bike sales are seasonal; winter months are slow
- • Rising rent in the district (assumption, check your lease)
- TOWS actions
- • Strength + opportunity: launch an e-bike service plan for commuters, promoted near the new bike lanes
- • Weakness + opportunity: add online repair booking and capture the competitor's former repair customers
- • Strength vs. threat: compete with online stores on fitting and aftercare, not price
- • Weakness vs. threat: train a second mechanic on e-bike motors before the senior one leaves
- Top 3 actions for the next 6 months
- 1. Hire or train a second e-bike mechanic by January
- 2. Add online booking and late opening on Thursdays
- 3. Pitch a commuter service package to 10 local employers
How to do it with todo.is
- Copy the prompt and fill in your business, competitors and what you know internally.
- Paste it into todo.is or send it to your agent on WhatsApp or Telegram. Attach sales reports or survey results for better strengths and weaknesses.
- Your agent researches public sources and returns a SWOT slide, a Word report and the top 3 actions.
- Ask follow-ups like "do the same for our biggest competitor" or "turn the actions into a 90-day plan".
Tips for a better result
- Keep internal and external apart. A new competitor is a threat, not a weakness.
- Be specific. "Great service" is weak; "4.8 stars with speed praised in reviews" is a strength you can use.
- Always finish with actions. A SWOT without decisions is just a list.
- Run a SWOT on a key competitor too. Their weaknesses are often your best opportunities.
- Repeat it every 6 or 12 months and compare. Ask your agent to remember this version.
SWOT analysis: FAQ
- What does SWOT stand for? Strengths, weaknesses, opportunities and threats. The first two are internal to your business; the last two come from the market and environment.
- What is a TOWS matrix? It turns a SWOT into strategy by pairing quadrants: using strengths to take opportunities, fixing weaknesses with opportunities, using strengths against threats, and reducing weaknesses that threats could exploit.
- How many points should each SWOT quadrant have? Three to six strong, specific points per quadrant is usually enough. More than that often means the points are too vague.
- Can I do a SWOT analysis for a personal career? Yes. Change the prompt to your skills, experience and job market, and your agent will research the market side for your field.
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