Website copy for your whole small business site
Most small business sites say "quality service at competitive prices" and nothing else. With this prompt your todo.is agent reads your current site and two local competitors, asks for the facts that make you different, and writes copy for every main page in one consistent voice, with SEO titles for each.
The prompt
- Write website copy for [BUSINESS NAME], a [TYPE OF BUSINESS] in [LOCATION]. Our current site is [CURRENT WEBSITE OR "NONE"]. Our customers are mostly [MAIN CUSTOMERS] and they choose us because [WHAT MAKES YOU DIFFERENT]. Look at our current site and 2 competitors you find nearby. Write copy for these pages: [PAGES, E.G. HOME, SERVICES, ABOUT, CONTACT]. For each page give an SEO title under 60 characters, a meta description under 155, an H1, and the page sections in order with real copy, not placeholders. The home page should say what we do, for whom and where in the first line, then services, proof, how to book and a call to action to [MAIN ACTION]. Tone: [TONE]. Deliver it as a Word file, one page per section.
What to change
- [BUSINESS NAME]: e.g. "Harbor Physio".
- [TYPE OF BUSINESS]: e.g. "physiotherapy clinic", "family law firm", "dog daycare".
- [LOCATION]: City or area you serve, e.g. "Portland, Maine".
- [CURRENT WEBSITE OR "NONE"]: Your agent reads it to keep the facts and improve the words.
- [MAIN CUSTOMERS]: e.g. "runners and office workers with back pain".
- [WHAT MAKES YOU DIFFERENT]: Real facts: hours, specialties, years, guarantees.
- [PAGES, E.G. HOME, SERVICES, ABOUT, CONTACT]: The pages your site needs.
- [MAIN ACTION]: e.g. "book online", "call", "request a quote".
- [TONE]: e.g. "warm and professional", "friendly and plain-spoken".
Example result
- Home
- SEO title: Physiotherapy in Portland, Maine | Harbor Physio
- Meta description: Physiotherapy for runners and desk workers in Portland. 60-minute one-to-one sessions, evening slots and same-week appointments. Book online.
- H1: Physiotherapy in Portland for back pain, running injuries and desk aches
- Hour-long one-to-one sessions with the same physio every time. Evening appointments until 8 p.m., and most new patients are seen the same week.
- Button: Book your first session
- What we help with
- • Lower back and neck pain from desk work
- • Running injuries: knees, shins, Achilles, hips
- • Rehab after surgery or a sports injury
- Why patients choose Harbor
- • 60 minutes, not 20. We assess, treat and teach you what to do at home.
- • One physio from start to finish, so you never repeat your story.
- • A clear plan from the first visit: what we think is wrong and how many sessions it usually takes.
- How it works
- 1. Book online in under two minutes.
- 2. First visit: assessment, hands-on treatment and a home exercise plan.
- 3. Follow-ups only if you need them. We will say so honestly.
- Services
- H1: Physiotherapy services in Portland
- • Back and neck pain: assessment, manual therapy and a desk set-up check.
- • Sports and running injuries: gait analysis on our treadmill and a return-to-running plan.
- • Post-surgery rehab: we work with your surgeon’s protocol, step by step.
- About
- H1: About Harbor Physio
- Harbor Physio was opened in 2016 by physiotherapist Erin Walsh after ten years in hospital and sports clinics. She wanted a clinic where every patient gets a full hour and a plan they understand. Today the team is three physios, all runners, and one front-desk hero named Sam.
- Contact
- H1: Book or contact Harbor Physio
- 12 Fore Street, Portland, ME. Monday to Friday 7 a.m. to 8 p.m., Saturday 8 a.m. to 1 p.m. Parking behind the building. Book online or call us.
How to do it with todo.is
- Copy the prompt and fill in your business details, customers, difference and the pages you need.
- Send it from the todo.is app or by email to your agent. It reads your current site and nearby competitors.
- You get all the page copy with SEO titles and meta descriptions in a Word file.
- Paste it into your site builder. Ask for one page at a time to be rewritten, e.g. "make About more personal".
Tips for a better result
- Say what you do, for whom and where in the first line of the home page. Visitors and search engines both look there first.
- Replace every vague claim with a fact: "evening slots until 8 p.m." beats "flexible scheduling".
- Use the same words your customers use. If they say "back pain", do not write "musculoskeletal dysfunction".
- Have a real person check facts like hours, prices and addresses before you publish. Your agent can only know what you tell it or what is on your site.
website copy: FAQ
- What pages does a small business website need? Most need a home page, a services or products page, an about page and a contact or booking page. Add an FAQ or pricing page if customers ask the same questions often.
- How much text should a home page have? Enough to say what you do, for whom, why you and how to start, usually 300 to 600 words. Keep it easy to scan with headings and short sections.
- Does website copy affect SEO? Yes. Clear page titles, headings and text that use the words people search, like your service and city, help search engines understand and show your pages.
- Can todo.is build my website too? Your agent can publish a simple static website with a public link. For a full site with bookings or a shop, use the copy in your own website platform.
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