A 30-day ecommerce launch plan with daily tasks
Opening a store and hoping people show up rarely works. This prompt gives you a day-by-day ecommerce launch plan for your brand: building a waitlist before launch, launch week emails and posts, a small ad test, and what to measure after. Your agent can then remind you each morning of that day's tasks.
The prompt
- Write an ecommerce launch plan for my store [STORE NAME] selling [WHAT YOU SELL] to [TARGET CUSTOMER]. Launch day is [LAUNCH DATE], and my marketing budget for the first month is [MARKETING BUDGET]. Plan 30 days: 3 weeks before launch (waitlist page, content, influencer or creator outreach, store tests), launch week (offer, email sequence, posts, ads test), and the week after (reviews, follow-ups, first results). Give each day 1-3 tasks, the channel, and how long it takes. Set goals for waitlist sign-ups, launch week orders and conversion rate, and list the numbers to track. Deliver a Word plan and an Excel day-by-day sheet, and message me each morning at 8 on [MESSAGE APP] with that day's tasks.
What to change
- [STORE NAME]: Your brand, e.g. "Kindly Pet Co".
- [WHAT YOU SELL]: Your products, e.g. "natural dog treats".
- [TARGET CUSTOMER]: Who buys, e.g. "urban dog owners aged 25-45".
- [LAUNCH DATE]: Your go-live day, e.g. "April 15".
- [MARKETING BUDGET]: What you can spend in month one, e.g. "$800".
- [MESSAGE APP]: Where to get reminders: "WhatsApp", "Telegram", "Slack", "Discord" or "email".
Example result
- Goals (Kindly Pet Co, natural dog treats, example)
- • 400 waitlist sign-ups before launch
- • 60 orders in launch week
- • 2-3% store conversion rate; at least 20 reviews in the first month
- Weeks 1-3: before launch
- Week 1: build the waitlist
- • Day 1: set up a coming-soon page with an email sign-up and a launch offer (15% off for the list)
- • Day 2: write the brand story and 3 reasons the treats are different
- • Day 4: shoot product photos and 5 short videos (dog trying the treats)
- • Day 6: post the first teaser; ask friends to share
- Week 2: creators and content
- • Day 8: list 20 local dog accounts and pet creators; send samples to 10
- • Day 10: write 2 posts about ingredients; reply to every comment
- • Day 12: join 3 local dog groups and share helpful content, not ads
- Week 3: test everything
- • Day 15: place 3 test orders, check emails and shipping
- • Day 17: write the launch email sequence (4 emails)
- • Day 19: prepare a $300 ad test: 3 videos, 1 audience
- • Day 21: tell the waitlist the date: "Doors open Tuesday at 9"
- Week 4: launch week
- • Launch day: email at 9 a.m., post, story, ads on; answer every message the same day
- • Day 2: share first customer photos
- • Day 4: "Waitlist offer ends tomorrow" email
- • Day 5: last call email; pause ads that cost more than $25 per order
- Week after launch
- • Send review requests 7 days after delivery
- • Thank-you note to everyone who bought, with a referral code
- • Review the numbers: traffic, conversion rate, cost per order, best email, best video
- Budget split ($800, illustrative)
- • $300 ad test, $250 samples and creator gifts, $150 photos and props, $100 spare
- Numbers to track daily
- • Visitors, add-to-carts, orders, conversion rate, email sign-ups, ad cost per order
How to do it with todo.is
- Copy the prompt and fill in your store, products, customer, launch date, budget and messaging app.
- Paste it into todo.is or send it to your agent on WhatsApp or Telegram.
- Your agent builds the 30-day plan, sends the Word and Excel files and starts the morning reminders.
- Reply to a reminder with "done" or "move this to tomorrow", and ask for any email or post on the list.
Tips for a better result
- Start collecting emails 3-4 weeks before launch. A warm list usually sells better on day one than ads to strangers.
- Send samples to small, local creators with engaged followers rather than chasing big accounts.
- Test ads with a small fixed budget and a clear stop rule, like pausing anything above your target cost per order.
- Have your agent check your store daily during launch week and send you a short summary of orders and questions.
ecommerce launch plan: FAQ
- How long before launch should I start marketing my online store? Three to six weeks is a common window to build a waitlist and content. Shorter can work if you already have an audience.
- How much should I spend on ads at launch? Start small and fixed, enough to test a few videos or audiences. Scale only what reaches a cost per order your margin can handle.
- What is a good conversion rate for a new online store? Many stores see around 1-3%. Early on, focus on whether it's improving week by week rather than a single number.
- How do the daily reminders work? Your agent runs a scheduled to-do every morning and sends that day's tasks to WhatsApp, Telegram, Slack, Discord or email. Each run uses a few AI credits, and you can pause it anytime.
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