FAQ page generator built on your real customer questions
A good FAQ page answers the questions customers actually ask, not the ones marketing wishes they asked. This prompt has your agent read your website and your support emails or chat exports, find the questions that come up most, write short honest answers, group them by topic and give you the page as HTML with FAQPage schema.
The prompt
- Create an FAQ page for [BUSINESS NAME] ([WEBSITE]). Read the website, and the attached [CUSTOMER QUESTIONS SOURCE] to find what customers really ask. Also search what people ask online about [TOPIC OR PRODUCT TYPE]. Pick the [NUMBER OF QUESTIONS] most useful questions, grouped into 4 to 6 topics (for example ordering, shipping, returns, account). Write each answer in 1 to 3 short sentences, using our real policies only; if something is not on the site, mark it NEEDS ANSWER instead of guessing. Deliver: a Word file to review, an HTML section ready to paste into the site, and JSON-LD FAQPage schema. List 5 questions that suggest a change to the website or product.
What to change
- [BUSINESS NAME]: e.g. "Fern & Field Plant Shop".
- [WEBSITE]: Your site address, e.g. "fernandfield.com".
- [CUSTOMER QUESTIONS SOURCE]: Attach exported support emails, chat logs, reviews or a list of questions. Or write "none".
- [TOPIC OR PRODUCT TYPE]: What you sell, e.g. "buying houseplants online".
- [NUMBER OF QUESTIONS]: Usually 15 to 30. More than 40 gets hard to scan.
Example result
- Fern & Field FAQ (excerpt)
- Ordering
- Can I change my order after placing it?
- Yes, within 2 hours. Reply to your confirmation email and we will update it before it is packed.
- Do you sell gift cards?
- Yes. Digital gift cards from $25 are sent by email on the date you choose.
- Delivery
- How do you keep plants safe in the post?
- Each plant is wrapped in paper, secured in a fitted box and shipped Monday to Wednesday so it never sits in a depot over the weekend.
- Do you ship in winter?
- Yes. From November to February we add a heat pack to orders going to cold areas.
- Plant care
- My plant arrived with yellow leaves. Is it sick?
- One or two yellow leaves are normal after shipping stress. Give it a week in bright, indirect light before repotting.
- Returns
- What if my plant arrives damaged?
- Send a photo within 7 days and we will send a replacement or refund. NEEDS ANSWER: the site does not say if this covers pots.
- Questions that suggest a fix
- • 41 emails asked "when will my order ship?". Add the ship days to the product page.
- • 18 asked about pet safety. Add a pet-safe filter to the shop.
- Schema snippet
- <script type="application/ld+json">
- {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Do you ship in winter?","acceptedAnswer":{"@type":"Answer","text":"Yes. From November to February we add a heat pack to orders going to cold areas."}}]}
- </script>
How to do it with todo.is
- Copy the prompt and fill in your business, website, topic and how many questions you want.
- Paste it into todo.is and attach exported support emails, chats or reviews if you have them.
- Your agent reads everything and returns a Word draft, paste-ready HTML and FAQ schema.
- Fill in the NEEDS ANSWER items, ask for edits, and paste the HTML into your site.
Tips for a better result
- Start from real questions. Exported support emails or chat logs are worth more than any brainstorm.
- Keep answers short and link to the full policy page for details.
- Write questions the way customers say them: "Do you ship in winter?", not "Seasonal logistics policy".
- Make it a quarterly to-do: "every 3 months, read new support emails and suggest FAQ updates".
FAQ page generator: FAQ
- How many questions should an FAQ page have? Most sites do well with 10 to 30, grouped by topic. If you have more, split them into separate pages or a help center.
- Does FAQ schema still help SEO? FAQPage schema helps search engines understand your questions and answers. Google now shows FAQ rich results only for a limited set of sites, so treat it as a bonus, not the main reason.
- Can it add the FAQ to my website directly? It gives you HTML and schema to paste into your site builder. It can also publish a simple standalone page with a public link if you need one.
- Will it make up policies? No. It uses what is on your site and the files you attach, and marks anything missing as NEEDS ANSWER.
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