Instagram Reels ideas for a full month of posting
Staring at a blank screen every morning is why Reels plans fall apart. This prompt has your todo.is agent look at what similar accounts in your niche post, then hand you 30 Reels ideas mixed across formats, each with a hook line, what to film and a caption idea.
The prompt
- Give me 30 Instagram Reels ideas for [ACCOUNT AND NICHE]. My audience is [WHO WATCHES] and my goal is [GOAL: FOLLOWERS, BOOKINGS, SALES]. I can film [WHAT YOU CAN FILM, E.G. FACE TO CAMERA, HANDS ONLY, PRODUCT]. Search for public Reels from similar accounts and tell me which formats seem to work in this niche. Then mix the 30 ideas across: tutorials, before and after, myths, behind the scenes, day in the life, customer questions, trends adapted to my niche, and 3 that sell directly. For each idea give the hook (on-screen text for the first second), what to film in 3 shots or fewer, a length, and a one-line caption. Order them as a 30-day calendar and save it as an Excel file.
What to change
- [ACCOUNT AND NICHE]: e.g. "@brewlab, a home coffee roaster" or "a mobile dog groomer".
- [WHO WATCHES]: e.g. "coffee nerds aged 25 to 40" or "dog owners in Denver".
- [GOAL: FOLLOWERS, BOOKINGS, SALES]: What you want Reels to do for you.
- [WHAT YOU CAN FILM, E.G. FACE TO CAMERA, HANDS ONLY, PRODUCT]: Be honest. Ideas will only use what you can actually shoot.
Example result
- What works in mobile dog grooming
- • Before and after transformations get the most views by far
- • Short "why we do this" clips build trust with nervous owners
- • Owners love seeing their own dog, so tag-friendly Reels drive shares
- Week 1
- • Day 1, Before and after: Hook "He has not been groomed in 6 months". Film: the matted dog, the van, the fluffy result. 12 s. Caption: Meet Biscuit, version 2.0.
- • Day 2, Myth: Hook "Shaving your husky keeps him cool? No." Film: you talking, a close-up of double coat. 20 s. Caption: Double coats are insulation. Here is why we do not shave them.
- • Day 3, Behind the scenes: Hook "Inside a grooming van". Film: walk-through of the tub, dryer, table. 15 s. Caption: Your dog’s spa comes to your driveway.
- • Day 4, Customer question: Hook "How often should a doodle be groomed?" Film: you with a doodle, the brush. 25 s. Caption: Every 4 to 6 weeks. Here is why.
- • Day 5, Satisfying: Hook "Nail trim on the most dramatic dog". Film: hands only, calm voice-over. 10 s. Caption: Zero nails were harmed.
- • Day 6, Trend adapted: Use a popular "glow up" audio with three dogs side by side. 8 s.
- • Day 7, Direct sale: Hook "We have 4 spots left this month in Denver". Film: van pulling up, happy dog. 10 s. Caption: Book through the link in bio.
- Week 2 (sample)
- • Day 8, Tutorial: "Brush your dog like a groomer in 3 steps"
- • Day 9, Day in the life: "5 dogs, 1 van, 1 very long day"
- • Day 10, Before and after: the scruffiest dog of the week
- Notes
- • Get the owner’s OK before posting their dog, and tag them. They will usually share it.
- • Batch-film the van tour and tutorials once and reuse clips across several Reels.
How to do it with todo.is
- Copy the prompt and fill in your account, audience, goal and what you can film.
- Paste it into todo.is on the Today screen or send it to your agent on WhatsApp.
- Your agent studies similar public accounts and sends 30 ideas plus an Excel calendar.
- Ask for a full script for any idea, e.g. "write day 4 word for word", and post the Reels yourself.
Tips for a better result
- Pick 2 or 3 formats you can repeat every week. A series is easier to film and gives people a reason to follow.
- The first second needs on-screen text. Many people watch with sound off.
- Plan around what you can shoot. A great idea that needs a drone and a studio will never get posted.
- Make it monthly: a recurring to-do on the 1st of each month that sends a fresh 30-day Reels plan.
Instagram Reels ideas: FAQ
- How long should an Instagram Reel be? Many successful Reels are 7 to 30 seconds. Short Reels are more likely to be watched to the end and replayed, which helps them reach more people.
- How often should I post Reels? Three to five Reels a week is a realistic goal for most small accounts. Steady posting matters more than daily posting.
- Should I use trending audio on Reels? Trending audio can help, but only if it fits your content. For talking Reels, your own voice and clear captions often work better.
- Can todo.is edit my Reels? Your agent can trim, merge, crop to 9:16 and add subtitles to videos you attach. You still film and post the Reels yourself.
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