Landing page CRO audit with a ranked list of fixes
Your ads bring visitors, but too few sign up or buy. Before you spend more on traffic, it is worth knowing where the page loses people. Your todo.is agent opens the page on desktop and mobile, goes through it like a first-time visitor, and scores it on the things that most often block conversions.
The prompt
- Do a CRO audit of my landing page [PAGE URL]. The goal is [CONVERSION GOAL] and visitors mostly come from [TRAFFIC SOURCE]. Open the page on desktop and on a mobile-size screen and take screenshots. Review: message match with the ad or source, headline clarity (can a stranger say what it is in 5 seconds), offer and value, call to action (wording, placement, contrast, repeated), form length and friction, trust (reviews, logos, guarantees, contact details), objection handling and FAQ, page speed and layout shifts, mobile usability, distractions and exits. Our current conversion rate is [CURRENT RATE]. Score each area 1–5, list problems with screenshots, and give a fix list ranked by expected impact and effort, plus 3 A/B test ideas. Deliver it as a PDF.
What to change
- [PAGE URL]: e.g. "getclearbooks.com/free-trial".
- [CONVERSION GOAL]: e.g. "start a free trial", "book a demo", "buy the starter kit".
- [TRAFFIC SOURCE]: e.g. "Google Ads for 'bookkeeping software for freelancers'". Paste the ad text if you can.
- [CURRENT RATE]: e.g. "2.1% of visitors start a trial", or "not sure".
Example result
- Landing page CRO audit · getclearbooks.com/free-trial (example)
- Goal: start a free trial · Traffic: Google Ads · Current rate: 2.1%
- Scores
- • Message match: 2/5
- • Headline clarity: 3/5
- • Offer and value: 3/5
- • Call to action: 3/5
- • Form friction: 1/5
- • Trust: 2/5
- • Objections and FAQ: 2/5
- • Speed: 4/5
- • Mobile: 3/5
- • Distractions: 4/5
- Total: 27 / 50
- Fix first (high impact, low effort)
- • Form has 9 fields. Phone, company size and "how did you hear about us" are not needed to start a trial. Keep name, email and password.
- • Message match: the ad says "bookkeeping for freelancers", the headline says "Smart finance for growing businesses". Use the ad's words: "Bookkeeping software made for freelancers".
- • Trust is below the fold on mobile. Move "4.7 rating from 900 reviews" and two short testimonials right under the button.
- Next (high impact, more effort)
- • Add a 30-second product video or 3 annotated screenshots
- • Add a FAQ answering: "Do I need a card?", "Can I cancel anytime?", "Does it work with my bank?"
- • Replace the button text "Submit" with "Start my free trial"
- Mobile notes
- • The main button is 1.5 screens down on a phone. Add one in the first screen.
- • The pricing table needs horizontal scrolling. Stack the plans.
- A/B test ideas
- • Headline matching the ad keyword vs current headline
- • 3-field form vs current 9-field form
- • "No card needed" under the button vs no line
How to do it with todo.is
- Copy the prompt and add your page, goal, traffic source and current conversion rate.
- Paste it into todo.is, or send it to your agent on Slack or WhatsApp.
- Your agent visits the page on desktop and mobile, tests the form and writes the PDF audit with screenshots.
- Make the quick fixes, then ask your agent to turn the test ideas into a test plan.
Tips for a better result
- Paste the ad or email that sends traffic to the page. Message match is one of the most common problems.
- Ask the agent to audit your best-converting page too. Comparing the two shows what already works for your audience.
- Change one big thing at a time when you test, so you know what made the difference.
- Re-run the audit after your changes and compare the scores.
landing page CRO audit: FAQ
- What is a landing page CRO audit? A review of a landing page to find what stops visitors from taking the action you want, such as signing up or buying, with fixes ranked by likely impact.
- What is a good landing page conversion rate? It varies widely by industry, offer and traffic source. Compare against your own past results and similar pages rather than a single benchmark.
- Can the agent see my analytics or heatmaps? Not automatically. Attach exports from your analytics or heatmap tool and your agent uses them in the audit.
- Will it change my page for me? No. It audits and recommends. It can write new headlines, button text and FAQ copy for you to add.
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