What is the People Also Ask box?

A box in Google results showing related questions. Clicking one reveals a short answer from a web page and often loads more questions.

Why do PAA questions change?

Google updates them based on searches, location, language and device, so the list you see can differ from someone else's and change over time.

How do I get my page into People Also Ask?

Answer the question clearly in 40–60 words right below a heading that matches it, on a page that already ranks well for related searches.

Does the agent use a paid keyword tool?

No. It reads live Google results in its browser, the same way you would, just faster and more thoroughly.

People also ask questions finder for your next FAQ or article

The "People also ask" box is a free list of what searchers want to know, but clicking through it by hand takes ages. Your todo.is agent searches your topics, expands the boxes, collects every question with the page Google cites, then groups them so you can turn them into FAQs, headings or new posts.

The prompt

Find "People also ask" questions for [TOPICS]. Search Google from [COUNTRY] for each topic and close variations, expand the People Also Ask box several times to reveal more questions, and collect each unique question with the page Google shows as the answer source. Also add questions from related searches and "Things to know" where they appear. Remove duplicates and near-duplicates, then group the questions by theme and by intent (beginner, comparison, cost, problem/fix). For the [NUMBER] most useful questions, write a short, accurate answer (40–60 words) I can use as a starting point. Mark questions my site [WEBSITE] already answers. Save it as an Excel file with source links.

What to change

[TOPICS]: 1–5 topics or keywords, e.g. "sourdough starter, sourdough bread".
[COUNTRY]: e.g. "the United Kingdom". Questions change by location.
[NUMBER]: e.g. "20".
[WEBSITE]: Your site, so your agent can check which questions you already cover, e.g. "crumbandcrust.co.uk". Or write "none".

Example result

People also ask · "sourdough starter", "sourdough bread" · UK (example)
Unique questions: 84 · Themes: 6 · Already answered on your site: 14
Theme: Getting started (beginner)
• How long does it take to make a sourdough starter?
• What flour is best for a sourdough starter?
• Can I use tap water for a sourdough starter?
• How do I know when my starter is ready?
Theme: Problems and fixes
• Why is my sourdough starter not rising?
• Why does my starter smell like nail polish remover?
• What is the liquid on top of my sourdough starter?
• Why is my sourdough bread so dense?
Theme: Feeding and storage
• How often do you feed a sourdough starter?
• Can you keep a sourdough starter in the fridge?
• What happens if I forget to feed my starter?
Theme: Health and comparisons
• Is sourdough healthier than regular bread?
• Is sourdough easier to digest?
Sample short answers
How long does it take to make a sourdough starter?
Most starters take 7 to 14 days to become strong enough to bake with. You will see bubbles in a few days, but wait until it reliably doubles within 4 to 8 hours of feeding before using it.
What is the liquid on top of my sourdough starter?
That grey or brown liquid is called "hooch". It is alcohol made by hungry yeast and means the starter needs feeding. Pour it off for a milder flavor or stir it in for a tangier one, then feed as usual.
How to use these
• Turn each theme into an H2 section or a separate post
• Use 5–8 questions as a FAQ at the end of your main guide
• Questions with forum results as the source are easier to win: few strong pages answer them

How to do it with todo.is

Copy the prompt and add your topics, country and site.
Paste it into todo.is, or send it to your agent on WhatsApp or Discord.
Your agent searches, expands the question boxes and builds a grouped list with sources.
Pick questions for your FAQ or next articles, and ask your agent to write the full answers or a content brief.

Tips for a better result

Look at which site Google uses as the source. If it is a forum or a weak page, that question is a good opening.
Use the exact question as a heading on your page, then answer it in the first sentence below.
Run the same topic for two countries if you serve both. Questions often differ.
Repeat it every few months with a recurring to-do. New questions appear as trends change.