Programmatic SEO page ideas you can back with real data
Programmatic SEO means building many pages from one template, like "[tool] for [job]" or "[service] in [city]". Done well it serves thousands of real searches. Done badly it creates thin pages search engines ignore. Your agent finds patterns people really search, checks who ranks, and tells you what unique data each page needs.
The prompt
- Find programmatic SEO page ideas for [WEBSITE], which offers [WHAT YOU OFFER]. The data we have is [DATA WE HAVE]. Search Google to find repeatable search patterns in our niche (like "X for Y", "X vs Y", "X in a city", "X templates", "best X for Y"), and check each by searching 5 real examples to see if people search them and who ranks. For each pattern give: the template URL and title, example keywords, how many pages it could create, the unique data each page needs and where it comes from, a sample page outline, internal linking plan, and the risk of thin or duplicate pages. Rank the patterns and recommend [NUMBER] to start with. Save it as an Excel file with a tab of 50 example page titles for the top pattern.
What to change
- [WEBSITE]: e.g. "shiftpilot.app".
- [WHAT YOU OFFER]: e.g. "staff scheduling software for small businesses".
- [DATA WE HAVE]: e.g. "schedule templates for 40 industries, labor law summaries by US state, integrations list", or "none yet".
- [NUMBER]: e.g. "2 patterns".
Example result
- Programmatic SEO ideas · shiftpilot.app (example)
- Patterns tested: 7 · Recommended: 2
- 1. "[Industry] staff schedule template" · recommended
- • Example keywords: restaurant staff schedule template, dental office schedule template, retail work schedule template
- • Pages: about 40 (one per industry you have a template for)
- • Who ranks: template sites and a few software blogs; most pages are generic
- • Unique data per page: a real downloadable template for that industry, typical shift lengths, peak hours, roles, 3 tips from customers in that industry
- • Outline: H1 with the industry · preview image · download button · how to use it · typical shifts table · FAQ · link to sign-up
- • Thin-content risk: low, if each template is really different
- 2. "Break laws in [state]" · recommended
- • Example keywords: break laws in Texas, California meal break rules, Ohio break laws for minors
- • Pages: 50 states
- • Unique data: each state's meal and rest break rules, minors' rules, link to the official state labor page, last-reviewed date
- • Risk: medium. Must be accurate and reviewed; show a "not legal advice" note.
- 3. "[Your app] + [tool] integration"
- • Pages: 15 · Risk: low, but low search demand. Build later.
- Patterns to avoid
- • "Scheduling software in [city]": the software is the same in every city, so pages would be near-duplicates. High thin-content risk.
- Example titles (pattern 1)
- • Restaurant Staff Schedule Template (Free Download)
- • Coffee Shop Employee Schedule Template
- • Dental Office Staff Schedule Template
- • Warehouse Shift Schedule Template
- Before you publish
- • Start with 10–20 pages, check they get indexed and visited, then scale
- • Every page should be useful even to someone who lands on just that one
How to do it with todo.is
- Copy the prompt and describe your offer and the data you already have.
- Paste it into todo.is or send it to your agent on Slack or Telegram.
- Your agent tests real searches for each pattern and plans the data and template for the best ones.
- Ask your agent to draft the first 10 pages from the template, or build the data sheet that will fill them.
Tips for a better result
- The data is the product. If every page would say the same thing with a different word swapped in, do not build it.
- Launch a small batch first and watch indexing in Search Console before creating hundreds of pages.
- Add something you own to each page: a template, a calculator, real reviews or your own numbers.
- Link pages to each other through hub pages (by industry, by state) so visitors and crawlers can find them.
programmatic SEO page ideas: FAQ
- What is programmatic SEO? Creating many pages from one template and a dataset, each targeting a specific search like "X in city" or "X for Y". It works when each page has genuinely useful, different information.
- Does Google penalize programmatic SEO? Google acts against pages made mainly to rank with little value, including mass-produced pages. Programmatic pages with unique, helpful data for each search are fine.
- How many pages should I start with? A small batch, often 10 to 50, so you can check indexing, quality and traffic before scaling up.
- Can todo.is generate the pages? It can write page drafts and build the data in Excel or CSV for your CMS to import, and can publish a simple static site. You decide what goes live.
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