Market research report written by your AI agent, with sources
Before you launch, pitch or price something, you need to know the market. This prompt has your todo.is agent search and read dozens of pages, then write a structured market research report with competitors, customer needs, trends and risks, all with sources you can check.
The prompt
- Write a market research report on [MARKET OR INDUSTRY] in [REGION]. I’m [WHO YOU ARE AND WHY YOU NEED IT]. Search the web and read industry articles, public reports, competitor websites, reviews and forums. Cover: market overview and size estimates (say where each number comes from and how reliable it is), main customer segments and their needs, the top [NUMBER OF COMPETITORS] competitors with pricing and positioning, trends for the next 2 to 3 years, risks and barriers, and 3 opportunities for someone like me. Use clear headings, keep it about [REPORT LENGTH] pages, cite sources inline, and give me a Word file plus a 5-slide PowerPoint summary.
What to change
- [MARKET OR INDUSTRY]: Be specific, e.g. "online pet insurance" or "plant-based protein bars".
- [REGION]: Country, region or "global".
- [WHO YOU ARE AND WHY YOU NEED IT]: e.g. "a founder deciding whether to launch here" or "a student writing a business plan".
- [NUMBER OF COMPETITORS]: Usually 5 to 8.
- [REPORT LENGTH]: e.g. 6 to 8 pages.
Example result
- Online pet insurance in Portugal · market research report
- 1. Overview
- Pet ownership is common and rising, and most policies are still sold through traditional insurers and vet clinics. Online-first providers are a small but growing share. Public size estimates vary widely between sources, so treat them as a range, not a fact. (source: an industry association summary, two insurance news articles)
- 2. Customer segments
- • Young urban dog owners: want fast online claims and monthly billing. Main complaint: slow reimbursement.
- • Cat owners: less likely to insure; many think it’s "not worth it" for indoor cats.
- • Owners of older pets: want cover but often face age limits and exclusions.
- 3. Competitors
- • Patinhas Seguro · from €9/month · sold through vet clinics · strong brand, paper-based claims
- • PetLine Direct · from €12/month · online, app claims · good reviews, dogs only
- • Miau & Co · from €7/month · basic accident cover · cheapest, low limits
- • 3 more in the full report, with what each one covers and leaves out
- 4. Trends
- • Insurers adding vet video calls to policies
- • More monthly, cancel-anytime plans
- • Price comparison sites starting to list pet cover
- 5. Risks
- • Licensing requirements for selling insurance
- • Price competition from bundled bank offers
- 6. Opportunities
- • Senior pet plans: few providers cover pets over 8 without heavy exclusions.
- • Cat-first product: low prices and clear messaging for indoor cats.
- • Claims speed as the promise: reviews show it’s the top frustration.
- Notes on the data
- Market size figures come from secondary summaries, not the original paid reports. Verify the key numbers before using them in a pitch.
How to do it with todo.is
- Copy the prompt and describe the market, region and your goal in the [brackets].
- Paste it into todo.is (web or Android), or send it to your agent on WhatsApp or by email.
- Your agent researches for a while, then gives you a sourced Word report and a short slide deck.
- Ask for a deeper look at one part, like "expand the competitor section into a table".
Tips
- Attach any reports or survey data you already have. Your agent reads PDFs and Word files and builds on them.
- Ask for an Excel file of the competitor data if you want to sort and filter it.
- Make it a quarterly recurring to-do to see how the market and competitors change.
- Always check the size numbers in the original source before putting them in a pitch deck.
FAQ
- Where does the data come from? From public web pages your agent searches and reads: industry articles, company sites, public reports, reviews and forums. Each claim is cited so you can check it.
- Can it access paid market reports? No, not unless you attach them. Your agent works with public information and any files you give it, and it says when a number comes from a secondary summary.
- What’s the difference from a competitor analysis? A market research report looks at the whole market: customers, size, trends and risks. A competitor analysis goes deeper on specific rival companies.
- What files do I get? A Word (.docx) report and a PowerPoint (.pptx) summary in this prompt. You can ask for a PDF or Excel file instead.
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