Return policy generator for your online store
Shoppers check the return policy before they buy, and a vague one costs you sales and support emails. This prompt has your todo.is agent look at how similar stores handle returns, check the consumer rules where your customers live, and write a clear returns page for your products, plus short versions for product pages and checkout.
The prompt
- Write a return policy for my online store [STORE NAME AND URL], which sells [PRODUCTS]. Return window: [NUMBER OF DAYS] from delivery. Items must be [CONDITION RULES]. Non-returnable items: [EXCEPTIONS]. Return shipping is paid by [WHO PAYS]. Exchanges: [EXCHANGE RULES]. Customers are mainly in [COUNTRIES]. First, check the minimum return or cancellation rights in those countries and show me with links, and look at the return pages of 3 similar stores. Then write: a full returns page with step-by-step how to start a return, refund timing and method, damaged or wrong items, and contact details; a 1-sentence version for product pages; and an FAQ block. Plain, friendly tone. Deliver as a Word file and HTML.
What to change
- [STORE NAME AND URL]: e.g. "Wildthread, wildthread.shop".
- [PRODUCTS]: What you sell, e.g. "women's clothing and accessories".
- [NUMBER OF DAYS]: e.g. "30". Check the legal minimum where your customers live.
- [CONDITION RULES]: e.g. "unworn, unwashed, with tags attached".
- [EXCEPTIONS]: e.g. "earrings, swimwear without hygiene liner, final sale items, gift cards".
- [WHO PAYS]: e.g. "the customer, unless the item is faulty" or "us, with a prepaid label".
- [EXCHANGE RULES]: e.g. "free size exchanges once per order" or "no exchanges, return and reorder".
- [COUNTRIES]: e.g. "USA and Canada" or "EU and UK". This sets the legal minimums.
Example result
- Legal check (EU and UK customers)
- • Online shoppers generally have a 14-day right to cancel after delivery, without giving a reason
- • Refunds are due within 14 days of receiving the returned item or proof of return
- • Faulty items have separate legal rights beyond your return window
- Returns and Exchanges (sample page)
- 30-day returns. Changed your mind? You can return items within 30 days of delivery.
- Condition. Items must be unworn, unwashed and have the original tags attached.
- Not returnable. Earrings, swimwear without the hygiene liner, gift cards and items marked Final Sale, unless they arrive faulty.
- How to return
- • Go to wildthread.shop/returns and enter your order number and email
- • Choose refund or exchange for each item
- • Pack the items securely and print the return label
- • Drop the parcel off within 7 days and keep your receipt
- Exchanges. Size exchanges are free once per order, subject to stock.
- Return shipping. You pay return shipping, unless the item is faulty or we sent the wrong one.
- Refunds. We refund to your original payment method within 5 business days of receiving your return. Your bank may take a few more days.
- Damaged or wrong item? Email help@wildthread.shop within 7 days with a photo. We will cover all costs.
- Product page version
- Free size exchanges and 30-day returns on unworn items. See our Returns page.
- FAQ
- • Can I return a sale item? Yes, unless it is marked Final Sale.
- • Do you refund shipping costs? Original standard shipping is refunded if you return the whole order within 14 days.
How to do it with todo.is
- Copy the prompt and fill in your store, products, window and exceptions.
- Paste it into todo.is from the Today screen. Your agent checks the rules and similar stores online.
- You get the full returns page, a short product-page line and an FAQ, as Word and HTML.
- Paste it into your store's policy page, and ask your agent for a matching refund or shipping policy.
Tips for a better result
- Put the return window and who pays shipping in the first lines. That is what shoppers look for.
- Number the steps to start a return. Clear steps cut "how do I return this?" emails.
- Your policy cannot reduce legal rights, such as the 14-day cancellation period for online orders in the EU and UK or rights for faulty goods.
- A longer window than competitors can lift conversions. Ask your agent to compare 5 stores in your niche before you decide.
- This is a draft, not legal advice. Check consumer rules in each country you sell to.
return policy generator: FAQ
- Is a return policy required by law? Many places do not force stores to accept change-of-mind returns, but some, like the EU and UK for online orders, give buyers cancellation rights. Clearly stating your policy is usually required or strongly recommended.
- What is a good return window for an online store? 30 days is common in fashion and general retail. Some brands offer 60 to 100 days to build trust, while electronics often use 14 to 30 days.
- Should I charge for return shipping? It is your choice where the law allows. Free returns can increase sales but also return rates. Many stores charge for change-of-mind returns and cover faulty items.
- What is the difference between a return policy and a refund policy? A return policy covers sending items back. A refund policy covers how and when money is returned, including services and digital products. Many stores combine both.
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