Review request email that turns happy customers into reviews
Happy customers rarely leave reviews unless someone asks, and many local businesses and online shops live on their ratings. Your todo.is agent writes a short review request email with a direct link to your review page, the right timing and a polite reminder, and can draft answers to the reviews that come in.
The prompt
- Write a review request email for my business [BUSINESS NAME AND TYPE]. Send it to customers who [WHEN TO ASK]. Ask them to leave a review on [REVIEW PLATFORM] using this direct link: [REVIEW LINK]. Keep it under 90 words, personal, with the link as one clear button and a line saying even a short review helps. Do not offer anything in return for a review. Write a gentle reminder for 5 days later, a 1-line SMS or WhatsApp version, and a short reply template for when someone leaves a review. Then every Monday morning, check my reviews on that platform and send me new reviews on WhatsApp with a suggested reply for each.
What to change
- [BUSINESS NAME AND TYPE]: E.g. "Bright Smile Dental, a family dental clinic".
- [WHEN TO ASK]: E.g. "had an appointment 2 days ago" or "received their order 7 days ago".
- [REVIEW PLATFORM]: E.g. "Google", "Trustpilot", "Etsy" or "Yelp".
- [REVIEW LINK]: Your direct review link, e.g. your Google Business Profile "ask for reviews" link.
Example result
- The email
- Subject: How was your visit, Daniel?
- Hi Daniel,
- Thank you for visiting Bright Smile Dental on Tuesday. We hope your check-up felt easy.
- If you have a minute, would you share how it went on Google? Reviews help other families in Fairview find a dentist they trust, and even one line makes a difference.
- [Leave a review]
- Thank you,
- Dr. Amara Singh and the Bright Smile team
- Reminder (5 days later)
- Subject: One minute for a quick review?
- Hi Daniel, just a gentle reminder in case you missed our last email. If you are happy with your visit, a short Google review would mean a lot to our small team. [Leave a review]
- SMS version
- Thanks for visiting Bright Smile today, Daniel! If you have a minute, a quick Google review helps us a lot: [link]
- Reply template for new reviews
- • 5 stars: "Thank you, Daniel! We are glad your check-up went smoothly. See you at your next visit."
- • Critical review: "Thank you for the honest feedback, Daniel. We are sorry the wait was long. Please call us on 555-0142 so we can make it right."
- Rules to keep in mind
- • Ask every happy customer the same way. Do not filter out people you think are unhappy before asking
- • Never pay or give discounts for reviews. Most review platforms forbid it
- • For health businesses, do not mention treatment details in your replies, for privacy
How to do it with todo.is
- Copy the prompt and add your business, timing, platform and review link in the [brackets].
- Paste it into todo.is on the Today screen or send it to your agent on WhatsApp.
- Your agent writes the email, a reminder, a text version and reply templates, and sets the weekly check.
- Send the email from your booking or email tool. Each Monday, approve or edit the suggested replies.
Tips for a better result
- Use a direct link that opens the review box. Every extra click loses people.
- Ask at the moment of happiness: right after a good appointment, or a few days after delivery.
- Reply to every review, good or bad, within a few days. Future customers read the replies too.
- Do not offer gifts or discounts in exchange for reviews. Google, Amazon and others ban incentivized reviews.
review request email: FAQ
- How do I ask a customer for a review by email? Thank them, ask in one sentence, explain why it helps, and give a direct link. Keep it short and send it soon after a good experience.
- When is the best time to send a review request? For services, within a day or two. For products, after the customer has had time to use it, often 5 to 10 days after delivery.
- Can I offer a discount for a review? Usually not. Most platforms forbid incentives for reviews, and some countries have rules against it. Ask without offering anything in return.
- Can todo.is post replies to my reviews? No. Your agent checks your public reviews and drafts replies; you post them yourself.
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