SEO content calendar planned around what people search
Publishing whenever inspiration strikes rarely builds traffic. This to-do has your agent research what your audience searches, group topics into clusters, and lay out a realistic schedule your team can actually keep, with a brief per post and a reminder before each deadline.
The prompt
- Create an SEO content calendar for [WEBSITE] for the next [TIME PERIOD]. We write for [AUDIENCE] about [MAIN TOPICS]. We can publish [POSTS PER WEEK] posts a week. Research the questions and searches around these topics using Google results, People Also Ask and related searches, and check what we already have on the site so you do not repeat it. Group ideas into 3–4 topic clusters, each with one pillar page and supporting posts. For each post give: publish date, working title, target keyword, search intent, content type, cluster, internal links to add and a 3-line brief. Plan around [SEASONAL DATES]. Save it as an Excel file. Then every Monday at 9:00 send me on [WHERE TO SEND IT] the posts due that week.
What to change
- [WEBSITE]: e.g. "greenleafpetfood.com".
- [TIME PERIOD]: e.g. "3 months (January to March)" or "next quarter".
- [AUDIENCE]: e.g. "dog owners worried about allergies".
- [MAIN TOPICS]: e.g. "dog nutrition, food allergies, grain-free diets, puppy feeding".
- [POSTS PER WEEK]: Be realistic, e.g. "2".
- [SEASONAL DATES]: e.g. "New Year diets, Valentine's treats, spring shedding season", or "none".
- [WHERE TO SEND IT]: Email, WhatsApp, Telegram, Slack or Discord.
Example result
- SEO content calendar · greenleafpetfood.com · Jan–Mar (example)
- 24 posts · 2 per week · 3 clusters
- Clusters
- • Dog food allergies (pillar: Dog Food Allergies: Signs, Causes and What to Feed)
- • Puppy feeding (pillar: How Much to Feed a Puppy: Chart by Age and Weight)
- • Grain-free and special diets (pillar: Grain-Free Dog Food: Who Really Needs It)
- January (sample rows)
- • Jan 6 · Dog Food Allergies: Signs, Causes and What to Feed · kw: dog food allergy symptoms · informational · pillar guide · links: product page, vet FAQ
- • Jan 9 · Elimination Diet for Dogs: An 8-Week Plan · kw: elimination diet for dogs · informational · how-to · links: allergies pillar
- • Jan 13 · How Much to Feed a Puppy: Chart by Age and Weight · kw: how much to feed a puppy · informational · pillar with table
- • Jan 16 · Chicken Allergy in Dogs: What to Feed Instead · kw: chicken allergy dog · informational · guide
- • Jan 20 · New Year, New Bowl: Switching Dog Food Safely · kw: how to switch dog food · how-to · seasonal
- February highlights
- • Feb 10 · Safe Valentine's Treats for Dogs (and Ones to Avoid) · seasonal
- • Feb 17 · Grain-Free Dog Food: Who Really Needs It · pillar
- Example brief
- Elimination Diet for Dogs: An 8-Week Plan
- • Answer first: what an elimination diet is and how long it takes
- • Week-by-week table, what counts as a "novel protein", common mistakes
- • Note to check with a vet before starting; link to the allergies pillar
- Weekly reminder (Monday 9:00)
- "This week: Jan 13 puppy feeding chart (draft due Fri) and Jan 16 chicken allergy guide. Brief and keyword are in the sheet."
How to do it with todo.is
- Copy the prompt and fill in your site, audience, topics and how often you can really publish.
- Paste it into todo.is or send it to your agent on Slack or WhatsApp.
- Your agent researches the questions, checks your existing posts and builds the calendar in Excel.
- Move dates around in the sheet as needed. The Monday reminder keeps everyone on schedule, and you can ask for the next quarter any time.
Tips for a better result
- Publish the pillar page first in each cluster, then the supporting posts that link back to it.
- Plan fewer posts you can finish over many you will skip. Two good posts a week beats five rushed ones.
- Leave a gap every month for refreshing old posts. Updates often bring more traffic than new content.
- Ask your agent to turn any row into a full article or brief when its week comes up.
SEO content calendar: FAQ
- How many blog posts should I publish per week for SEO? There is no magic number. Consistent, useful posts matter more than volume. For small teams, one or two well-researched posts a week is a solid pace.
- What is a topic cluster? A main pillar page on a broad topic plus several posts on related subtopics, all linked together. It helps readers go deeper and helps search engines understand your site.
- Can I share the calendar with my team? Yes. Download the Excel file and upload it to your shared drive, or with Google connected your agent can save it to your Drive.
- Does the calendar include search volumes? Your agent ranks topics by what shows up in search and how often it is asked. For exact volumes, attach an export from your keyword tool and it adds them.
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