An SEO report for clients in plain English, every month
Clients do not want 40 pages of charts. They want to know if things are better, why, and what happens next. This prompt has your todo.is agent turn your Search Console and Analytics exports and your work log into a short branded PDF report with a clear story, then email it to you for review on the same day each month.
The prompt
- Create the monthly SEO report for my client [CLIENT NAME] ([CLIENT WEBSITE]) for [MONTH]. Use the attached [DATA FILES] and my work log: [WORK DONE THIS MONTH]. Structure: one-paragraph summary for a busy owner, 4 key numbers with change vs last month and vs last year (organic clicks, organic conversions, top-10 keywords, pages indexed), 3 wins with screenshots or charts, what we did, issues found, and the plan for next month. Explain any drop honestly with the likely reason. No jargon; when a term is needed, explain it in one line. Use my logo and colors from the attached file. Deliver a 4 to 6 page PDF and the editable Word version, and email them to me, not to the client.
What to change
- [CLIENT NAME]: e.g. "Coastline Physio".
- [CLIENT WEBSITE]: e.g. "coastlinephysio.com.au".
- [MONTH]: The reporting month, e.g. "September 2026".
- [DATA FILES]: Search Console and Google Analytics exports, a rank tracking CSV, and your logo. Attach what you have.
- [WORK DONE THIS MONTH]: A few lines, e.g. "rewrote 6 service pages, fixed 14 broken links, 2 blog posts, Google Business Profile update".
Example result
- SEO Report: Coastline Physio, September 2026
- Summary
- September was a good month. More people found the clinic on Google and more of them booked online. The service pages we rewrote in August are now ranking higher, and "sports physio" searches in your area brought the most new visitors.
- Key numbers
- • Organic clicks: 2,340 (up 18% on August, up 41% on September last year)
- • Online bookings from Google: 47 (up from 35)
- • Keywords in the top 10: 28 (up from 21)
- • Pages indexed: 64 (no change)
- Wins
- • "sports physio burleigh" moved from #9 to #3
- • The new dry needling page reached page one within five weeks
- • Booking clicks from the Google Business Profile rose after the photo update
- What we did
- • Rewrote 6 service pages with clearer titles and FAQ sections
- • Fixed 14 broken links left from the old website
- • Published 2 blog posts: shin splints and desk posture
- • Updated opening hours, services and photos on the Google Business Profile
- Issues
- • The back pain page dropped from #5 to #8. A large health site published a new guide. We plan to add a treatment-plan section and patient questions.
- • Mobile page speed on the booking page is slow because of the booking widget.
- Next month
- • Improve the back pain page
- • Create a page for the new Palm Beach clinic
- • Ask 3 local sports clubs for links on their partner pages
- Sample figures for illustration.
How to do it with todo.is
- Export the month's Search Console and Analytics data and note what you worked on.
- Copy the prompt, replace the brackets, attach the files and send it to your agent in todo.is.
- Your agent writes the report, makes the charts and emails you the PDF and Word file.
- Read it, ask for edits, then forward it yourself. Set it to run on the 3rd of each month with a reminder to attach new exports.
Tips for a better result
- Lead with business results like bookings or leads. Rankings matter to you; revenue matters to the client.
- Always compare with the same month last year. It removes seasonal noise clients worry about.
- Explain drops before the client asks. A clear reason and a plan builds more trust than hiding it.
- Ask your agent to remember each client's goals and branding so next month's prompt is one line.
SEO report for clients: FAQ
- What should an SEO report for clients include? A plain-English summary, a few key numbers with comparisons, wins, the work you did, any issues, and next month's plan. Keep it short enough to read in five minutes.
- How often should I send SEO reports to clients? Monthly is standard. Add a short quarterly review with bigger trends and strategy changes.
- Can the agent pull the data from Google Analytics directly? Attach your exports and the agent builds the report from them. That keeps you in control of what data goes into each client report.
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