Value proposition generator based on what customers really say
If visitors cannot tell in five seconds why you are better, they leave. Your todo.is agent reads customer reviews of you and your competitors, maps the jobs, pains and gains people mention, and writes value propositions you can drop into your homepage, ads and sales emails.
The prompt
- Write a value proposition for [PRODUCT OR SERVICE] aimed at [TARGET CUSTOMER]. Main alternatives customers use today: [COMPETITORS OR WORKAROUNDS]. Our proof: [RESULTS, NUMBERS OR TESTIMONIALS]. Read public reviews of us and the alternatives on [REVIEW SITES OR APP STORES] and list the customer jobs, pains and gains people mention most, with example quotes and links. Fill in a value proposition canvas (customer profile and value map). Then write 5 value propositions, each with a headline under 10 words, a subheadline of 1 to 2 sentences and 3 bullet benefits, plus a one-sentence positioning statement (for, who, our product is, unlike). Recommend one and suggest a simple A/B test for our homepage. Deliver a Word file and a PNG of the canvas.
What to change
- [PRODUCT OR SERVICE]: e.g. "a meal-kit service for people with diabetes".
- [TARGET CUSTOMER]: e.g. "adults recently diagnosed with type 2 diabetes who cook at home".
- [COMPETITORS OR WORKAROUNDS]: e.g. "general meal kits, dietitian apps, cooking from cookbooks".
- [RESULTS, NUMBERS OR TESTIMONIALS]: e.g. "recipes checked by a registered dietitian, 4.7 stars from 300 reviews".
- [REVIEW SITES OR APP STORES]: e.g. "Trustpilot and Reddit threads", or "you choose".
Example result
- What customers say (from public reviews)
- • Jobs: cook dinner that fits the diet without researching every recipe; feel normal eating with family
- • Pains: "I spend Sunday counting carbs"; generic kits are "too heavy on pasta and rice"; diet apps "tell me what not to eat but not what to cook"
- • Gains: fewer blood sugar worries after meals, meals the whole family likes, less planning time
- Value map
- • Products: weekly kits with carb-counted recipes, family portions, simple 30-minute cooking
- • Pain relievers: carbs and portions already worked out; recipes checked by a registered dietitian
- • Gain creators: meals the family eats too; nutrition info printed on every card
- 5 value propositions
- 1. Dinner that fits your diabetes plan. Already counted.
- Fresh meal kits with carb-counted recipes, checked by a dietitian, ready in 30 minutes.
- • No more counting carbs on Sunday
- • Family-size portions everyone enjoys
- • Nutrition info on every recipe card
- 2. Eat well with diabetes, without the homework.
- We plan, count and shop. You cook a balanced dinner in 30 minutes.
- 3. The meal kit made for type 2 diabetes.
- Unlike general kits, every recipe is built around balanced carbs and real food.
- 4. Cook for the whole family. Stay on your plan.
- One meal, no separate plates, nothing to calculate.
- 5. Less planning. Steadier evenings.
- Dietitian-checked recipes that take the guesswork out of dinner.
- Positioning statement
- For home cooks with type 2 diabetes who are tired of counting carbs, our meal kit delivers dietitian-checked, family-friendly dinners. Unlike general meal kits, every recipe is already balanced for blood sugar.
- Recommendation
- Use option 1: it names the customer, the pain and the proof. A/B test it against option 4 on your homepage for 4 weeks and compare trial sign-ups.
- *Note: these are marketing messages, not health claims. Have health-related wording checked for your market.*
How to do it with todo.is
- Copy the prompt and fill in your product, customer, alternatives and proof.
- Paste it into todo.is or send it to your agent on Slack. Attach survey answers or interview notes for even better results.
- Your agent reads public reviews, builds the canvas and writes 5 value propositions with a recommendation.
- Use the winner on your homepage or ads, and ask your agent to rewrite it for each channel.
Tips for a better result
- Use your customers' own words. Phrases from reviews often beat anything a marketer would write.
- Name the alternative you beat. "Unlike general meal kits" makes the difference clear.
- Lead with the outcome, then explain the how in the subheadline.
- Back every claim with proof: a number, a certification or a testimonial.
- Test two versions with real traffic. Opinions in a meeting are not data.
value proposition generator: FAQ
- What is a value proposition? A clear statement of the benefit your product gives a specific customer and why it is better than the alternatives. It usually appears as the headline and subheadline on your homepage.
- What is a value proposition canvas? A tool with two parts: the customer profile (jobs, pains, gains) and the value map (products, pain relievers, gain creators). A good fit is when the value map answers the most important pains and gains.
- How is a value proposition different from a slogan? A slogan is a short, memorable brand line. A value proposition explains the concrete benefit and who it is for, and is usually longer and more specific.
- Can my agent read reviews behind a login? Your agent reads public pages. For sites that need your login, it can use your own Chrome through the todo.is Connector extension, within the site's terms.
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