Abandoned cart email sequence that brings shoppers back
Many shoppers add items to their cart and then leave: unexpected shipping costs, a doubt about sizing, or just a distraction. Your todo.is agent reads your store, your shipping and return policies, and writes an abandoned cart email sequence that answers those doubts instead of just repeating "you forgot something".
The prompt
- Write an abandoned cart email sequence for my online store [STORE NAME AND WEBSITE]. Read the site, especially the shipping, returns and FAQ pages. We sell [WHAT YOU SELL], and the main reasons people hesitate are probably [COMMON DOUBTS]. Write 3 emails: email 1 after 1 hour (friendly reminder with the cart items), email 2 after 24 hours (answer the top doubts, add reviews or guarantees), and email 3 after 72 hours (last reminder with [INCENTIVE, IF ANY]). Each under 110 words, with subject line, preview text, one button and placeholders like {first_name} and {cart_items} for my email platform. Brand voice: [BRAND VOICE]. Deliver as a Word document.
What to change
- [STORE NAME AND WEBSITE]: E.g. "Northtrail Socks, northtrail.com".
- [WHAT YOU SELL]: E.g. "merino hiking socks".
- [COMMON DOUBTS]: E.g. "sizing, shipping cost, whether merino itches". Write "not sure" and your agent guesses from the site.
- [INCENTIVE, IF ANY]: E.g. "free shipping code SOCKS10" or "no discount". Discounts are optional.
- [BRAND VOICE]: E.g. "outdoorsy and friendly".
Example result
- Email 1 (1 hour after)
- Subject: Your socks are waiting, {first_name}
- Preview: We saved your cart.
- Hi {first_name},
- Looks like you left something behind. We saved your cart so you can pick up where you left off.
- {cart_items}
- [Back to my cart]
- Email 2 (24 hours after)
- Subject: Will they fit? Will they itch?
- Preview: Quick answers to the two questions we get most.
- Hi {first_name}, two things people ask before their first pair:
- • Sizing: if you are between sizes, go up one. Merino shrinks a little in a hot wash.
- • Itch: our merino is extra fine, so most people with sensitive skin wear it all day.
- And if they are not right, returns are free for 60 days.
- "Wore them for 4 days on the trail. No blisters, no smell." Priya, verified buyer
- [Finish my order]
- Email 3 (72 hours after)
- Subject: Last call on your cart
- Preview: Free shipping if you order today.
- Hi {first_name}, we will clear your cart soon. If you still want your socks, use code SOCKS10 today for free shipping.
- [Get free shipping]
- Why this sequence works
- • Email 1 is a simple reminder: many shoppers were just interrupted
- • Email 2 handles real doubts with facts from your own policies
- • Only email 3 uses an incentive, so you do not train shoppers to wait for discounts
- Setup notes
- • Use your store platform's abandoned checkout automation
- • Stop the sequence as soon as the shopper buys
How to do it with todo.is
- Copy the prompt and fill in your store, products and common doubts in the [brackets].
- Paste it into todo.is on the Today screen, or send it to your agent on WhatsApp.
- Your agent reads your policies and writes three emails with merge tags, in a Word file.
- Paste them into your store's abandoned checkout automation and match the merge tags to your platform.
Tips for a better result
- Send the first email within an hour. The later the reminder, the colder the shopper.
- Save discounts for the last email, or skip them. Shoppers learn quickly when to wait for a code.
- Answer real objections with your own facts: return window, delivery times, sizing advice.
- Show the product image and name in the email. Remind them what they wanted, not just that a cart exists.
abandoned cart email: FAQ
- When should I send an abandoned cart email? A common timing is 1 hour, 24 hours and 2 to 3 days after the cart is left. Stop the sequence as soon as they buy.
- Should abandoned cart emails include a discount? Not always. Try reminders and answers to doubts first, and add an incentive only in the last email if it fits your margins.
- Can I send abandoned cart emails to anyone? Only to shoppers who gave you their email and agreed to hear from you, following your store platform's rules and local privacy laws.
- Does todo.is connect to my store to send them? No. Your agent writes the emails, and you set them up in your store or email platform's automation.
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