Welcome email for customers who just signed up or bought
Welcome emails are often the most opened emails a business sends, yet many say only "thanks for signing up". Your todo.is agent reads your website, finds the one action that makes new customers stick, and writes a short welcome series that guides them to it, in your brand voice.
The prompt
- Write a welcome email series for new customers of [BUSINESS NAME AND WEBSITE]. Read the website to understand what we sell and our tone. New customers are [WHO SIGNS UP OR BUYS]. The first thing they should do to get value is [FIRST KEY ACTION]. Write 3 emails: email 1 right after sign-up (thank you, what to expect, one button for the key action), email 2 on day 2 (a tip or how-to), and email 3 on day 5 (a customer story or [OFFER OR NEXT STEP]). Each under 130 words, with a subject line, preview text and one call to action. Match our brand voice, which is [BRAND VOICE]. Deliver them in one Word document, ready to paste into my email tool.
What to change
- [BUSINESS NAME AND WEBSITE]: E.g. "Sprout Box, sproutbox.com". Your agent reads the site.
- [WHO SIGNS UP OR BUYS]: E.g. "people who just bought their first plant subscription".
- [FIRST KEY ACTION]: E.g. "choose their plant preferences in the account page".
- [OFFER OR NEXT STEP]: E.g. "10% off a plant care kit" or "invite a friend".
- [BRAND VOICE]: E.g. "friendly and a bit playful" or "calm and expert". Write "match the website" if unsure.
Example result
- Email 1 (right after sign-up)
- Subject: Welcome to Sprout Box, Jess
- Preview: Your first plant ships in 3 days. One quick step first.
- Hi Jess,
- Welcome to Sprout Box! Your first plant ships on Thursday.
- To make sure it is one you will love, take 1 minute to tell us about your home: how much light you get and whether you have pets.
- [Choose my plant preferences]
- We will pick the perfect match and send care tips with it.
- Happy growing,
- The Sprout Box team
- Email 2 (day 2)
- Subject: The one mistake most new plant owners make
- Preview: Hint: it is not forgetting to water.
- Hi Jess, most new plants struggle from too much water, not too little. Before watering, push a finger 2 cm into the soil. Dry? Water. Damp? Wait. That one test keeps most plants happy.
- [Read the 2-minute care guide]
- Email 3 (day 5)
- Subject: How Tom kept a fern alive (finally)
- Preview: Plus 10% off a care kit this week.
- Hi Jess, Tom killed three ferns before Sprout Box. Now his bathroom fern is two years old. His secret was the misting bottle in our care kit. This week, care kits are 10% off for new members.
- [Get my care kit]
- Why this series works
- • Email 1 drives one action that makes the product better for them
- • Email 2 gives value with nothing to buy
- • Email 3 sells, but only after trust is built
How to do it with todo.is
- Copy the prompt and fill in your business, your customers and the key first action in the [brackets].
- Paste it into todo.is or send it to your agent on Slack or WhatsApp.
- Your agent reads your site and delivers the three emails in a Word file.
- Paste them into your email tool as an automation. Ask your agent for a plain-text version or another language if needed.
Tips for a better result
- Give each email one goal and one button. Several links compete with each other and lower clicks.
- Send email 1 right away, while the customer is still excited and thinking about you.
- Write the preview text on purpose. It shows next to the subject line in most inboxes.
- Look at the first-week behaviour of your best customers and make that the key action in email 1.
welcome email for customers: FAQ
- What should a welcome email for customers include? A thank-you, what happens next, and one clear first step that helps them get value. Keep it short and easy to act on.
- How many emails should a welcome series have? Three to five emails over the first one or two weeks is common. Start with three and add more when you see what people click.
- When should I send the welcome email? Right after sign-up or purchase. Waiting a day loses the moment when customers are most interested.
- Can todo.is send the emails to my customer list? No. Your agent writes the series and you set it up in your own email tool, like your store platform or newsletter software.
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