Category page copy that helps shoppers and ranks
Category pages often rank for the most valuable searches in a shop, yet most have no text or a block of keyword filler at the bottom. This prompt has your todo.is agent read your products and top competitors, then write a short intro for above the products and a helpful buying guide with FAQ for below.
The prompt
- Write category page copy for [CATEGORY PAGE URL], which sells [CATEGORY] to [SHOPPERS]. Main keyword: "[MAIN KEYWORD]". Read the products on the page and note the main differences (sizes, materials, uses, price levels). Look at the top 5 Google results for the keyword to see what shoppers expect. Write: an H1, a 40 to 60 word intro for above the products that helps people choose, 4 to 6 filter or subcategory link suggestions, and a 300 to 450 word buying guide for below the products with short H2s, plus 4 FAQs. Mention real product features from my page, not generic claims. Add a title tag under 60 characters and a meta description under 155. Use [TONE]. Deliver as a Word file and as clean HTML I can paste.
What to change
- [CATEGORY PAGE URL]: The link to the category page. Your agent reads the products on it.
- [CATEGORY]: e.g. "women's hiking boots", "standing desks".
- [SHOPPERS]: Who buys, e.g. "home office workers", "beginner hikers".
- [MAIN KEYWORD]: The search term for this page, e.g. "standing desks".
- [TONE]: e.g. "practical and friendly" or "premium and minimal".
Example result
- H1
- Standing Desks
- Intro (above products, 52 words)
- Find a standing desk that fits your room and the way you work. Choose from single and dual-motor electric desks, compact desks from 100 cm wide, and L-shaped corner desks. Every desk adjusts from sitting to standing height, and most have memory presets so switching takes one tap.
- Filter and subcategory links
- • Electric standing desks
- • Small standing desks (under 120 cm)
- • Corner standing desks
- • Standing desk converters
- • Desks for tall people
- Buying guide (below products)
- How to choose a standing desk
- Start with your space. Measure the wall or corner and leave room for your chair to roll back. Then think about weight: two large monitors and a monitor arm can add up quickly, so check the lifting capacity on each product page.
- Single or dual motor?
- Single-motor desks suit lighter setups and smaller desktops. Dual-motor desks lift heavier loads more smoothly and are steadier at standing height, especially for wider desktops.
- Getting the height right
- Your elbows should be at about 90 degrees when typing, sitting or standing. If you are very tall or short, check the minimum and maximum heights listed on each desk.
- FAQ
- How long should I stand each day? Many people switch between sitting and standing every 30 to 60 minutes. Ease in and listen to your body.
- Do standing desks wobble? Some movement at full height is normal. Wider frames, dual motors and crossbars reduce it.
- Can I use my own desktop? Some frames are sold without a top. Check the frame size on the product page.
- How hard is assembly? Most desks take 30 to 60 minutes with two people.
- Title tag
- Standing Desks: Electric, Small & Corner Desks | Deskly (52)
- Meta description
- Shop standing desks for every room: electric, compact and corner models with memory presets. Compare sizes and lifting capacity to find yours. (143)
How to do it with todo.is
- Copy the prompt and add the category page link, keyword and tone.
- Paste it into todo.is on the Today screen, or send it to your agent on Slack.
- Your agent reads your products and the top results, then writes the full copy as Word and HTML.
- Paste it into your shop, and send the next category link to repeat it.
Tips for a better result
- Keep the top intro short so products stay visible on mobile. Put the longer guide below the grid.
- Use your real product differences in the copy. Specific details beat generic "high quality" lines.
- Link to subcategories and filters with clear names. It helps shoppers and spreads links across your shop.
- Ask your agent to remember your brand tone so every category page sounds the same.
category page copy: FAQ
- How much text should a category page have? Enough to help shoppers choose: a short intro of 40 to 80 words above the products, and a longer guide below if the category needs explaining. Many good pages total 300 to 600 words.
- Where should category text go? A short intro above the products and the longer content below them. That way shoppers see products first and the helpful content is still on the page.
- Should I write unique copy for every category? Yes. Copying the same text across categories gives search engines little reason to rank each page, and it does not help shoppers.
- Can it do all my categories at once? Yes. Send a list of category URLs and your agent writes copy for each one in a separate section or file.
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