Customer persona generator that uses real customer evidence
Made-up personas with a stock photo and a favorite coffee order do not help anyone sell. This prompt sends your todo.is agent through your reviews, survey answers and public forums where your buyers talk, then writes 3 customer personas built on real quotes, with the jobs they hire you for, their objections and what to say to them.
The prompt
- Create [NUMBER] customer personas for [PRODUCT OR SERVICE AND WEBSITE]. Our current customers are mostly [WHO BUYS TODAY]. I attached [CUSTOMER DATA]. Also research public reviews of us and of [COMPETITORS], plus forums and communities where these buyers talk. For each persona give: a name and one-line summary, role and situation, the job they hire us for, goals, frustrations, buying triggers, objections, where they look for solutions, who else influences the decision, 3 real quotes (with links or source) and the message that would convince them. Mark what is backed by evidence and what is an assumption. Deliver a Word document with one page per persona and a one-slide PowerPoint summary.
What to change
- [NUMBER]: Usually 2 to 4.
- [PRODUCT OR SERVICE AND WEBSITE]: e.g. "Taskline, a scheduling app for home cleaning companies, taskline.example".
- [WHO BUYS TODAY]: e.g. "owners of cleaning companies with 3–20 staff in the US".
- [CUSTOMER DATA]: Attach survey results, interview notes, support tickets or a customer list (CSV/Excel), or write "none".
- [COMPETITORS]: Names or websites of 2–4 competitors, or "find them".
Example result
- Persona 1: Growing Grace
- One line: Owner of a 9-person cleaning company who is drowning in schedule changes.
- • Situation: Started solo 6 years ago, now runs 4 teams. Schedules on a whiteboard and group chat.
- • Job she hires us for: "Stop the 7 am phone calls about who is going where."
- • Goals: Fewer no-shows, take on 2 more teams without hiring an office manager.
- • Frustrations: Last-minute cancellations, staff missing address changes, invoices done at night.
- • Buying triggers: A double-booked client who leaves; a second location; tax season.
- • Objections: "My cleaners aren't tech people." "I tried software before and gave up in a week."
- • Where she looks: Facebook groups for cleaning business owners, YouTube tutorials, peers.
- • Influencers: Her lead cleaner, her bookkeeper.
- • Quotes (survey): "I spend Sunday night rebuilding the week." "If it needs training, it won't happen."
- • Message that works: "Your team gets their day on WhatsApp-style cards. Set up in one afternoon."
- Evidence: strong (survey + reviews).
- Persona 2: Operations Omar
- One line: Ops manager at a 40-person franchise location who must report to head office.
- • Job: Prove hours, routes and quality to the franchisor without spreadsheets.
- • Objections: Integration with payroll, data export, price per user.
- • Message: "Head-office reports in two clicks, with GPS check-in proof."
- Evidence: medium (competitor reviews, 6 interviews).
- Persona 3: Side-hustle Sam
- One line: Solo cleaner adding 1 to 2 helpers.
- • Job: Look professional and get paid faster.
- • Objection: Monthly cost before revenue is steady.
- • Message: "Free for 2 staff, online payments built in."
- Evidence: assumption, check with 5 interviews.
- How to use these
- • Write ads and landing pages per persona, not one for all
- • Train sales to answer each persona's top objection in the first call
- • Re-check personas every 6 to 12 months
How to do it with todo.is
- Copy the prompt and fill in the [brackets] with your product, current buyers and competitors.
- Paste it into todo.is on the Today screen and attach any survey, interview or support data you have.
- Your agent researches reviews and forums, groups the evidence and writes each persona with sources.
- Ask for changes like "make persona 2 a buyer in Europe" or "add a negative persona we should not target".
Tips for a better result
- Give the agent real customer words: survey answers, sales call notes or support tickets beat any guess.
- Focus on the job, the trigger and the objection. Age and hobbies rarely change how you sell.
- Ask for a negative persona too: the customer who looks like a fit but churns fast.
- Validate each persona with 5 short interviews before you rebuild your marketing around it.
- Tell your agent to remember the personas so later prompts (ads, emails, landing pages) can use them.
customer persona generator: FAQ
- What is a customer persona? A short profile of a typical buyer: their situation, goals, problems, what triggers them to buy and what holds them back. It helps marketing, sales and product talk to real needs.
- How many customer personas do I need? Most small businesses do well with 2 or 3. If two personas buy for the same reason with the same objections, merge them.
- What data do I need to create personas? Customer interviews, surveys, reviews and support tickets are the best sources. Without them, the agent uses public reviews and forums and marks the results as assumptions to test.
- Is this the same as an ideal customer profile (ICP)? Not quite. An ICP describes the type of company or customer that fits best (size, industry, budget); personas describe the people inside that group and how they decide.
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