Influencer brief template creators can follow in one read
Creators get long, vague briefs and then you get content that misses the point. This prompt has your todo.is agent write a one or two page influencer brief with the goal, the one message that matters, clear deliverables and dates, what to avoid, and ad disclosure rules, while leaving room for the creator’s own style.
The prompt
- Write an influencer brief for [CAMPAIGN NAME] for [BRAND AND PRODUCT]. The creator is [CREATOR HANDLE OR TYPE] and their audience is [THEIR AUDIENCE]. Campaign goal: [GOAL, E.G. AWARENESS, SALES WITH A CODE, APP INSTALLS]. Read our product page [PRODUCT URL] and the creator’s public profile if given. Include: a 2-line summary, the one key message and 2 supporting points, deliverables ([DELIVERABLES]), posting dates and approval steps, must-dos (tag, link, code), things to avoid (claims we cannot make, competitor mentions), clear ad disclosure rules for the platform, usage rights we are asking for: [USAGE RIGHTS], and 3 content ideas that fit this creator’s style. Keep it under 2 pages and save it as a PDF I can attach to an email.
What to change
- [CAMPAIGN NAME]: e.g. "Spring Trail Launch".
- [BRAND AND PRODUCT]: e.g. "Northpath, a lightweight hiking shoe".
- [CREATOR HANDLE OR TYPE]: A handle, or a type like "outdoor creators with 20k to 100k followers".
- [THEIR AUDIENCE]: e.g. "weekend hikers in the Pacific Northwest".
- [GOAL, E.G. AWARENESS, SALES WITH A CODE, APP INSTALLS]: What success looks like.
- [PRODUCT URL]: Your agent reads the product details.
- [DELIVERABLES]: e.g. "1 Reel, 3 stories with a link sticker, 1 TikTok".
- [USAGE RIGHTS]: e.g. "repost on our accounts and use in paid ads for 90 days".
Example result
- Spring Trail Launch: creator brief
- Brand: Northpath · Product: Trailweight hiking shoe · Creator: @mossandmiles
- Summary
- We are launching the Trailweight, a hiking shoe that weighs about as much as a running shoe but grips like a boot. We would love you to take it on a real hike and tell your audience how it felt.
- Key message
- Boot grip, running-shoe weight.
- • Grips on wet rock and roots thanks to a deep-lug sole
- • No break-in time: comfortable from the first mile
- Deliverables and dates
- • 1 Instagram Reel (30 to 60 s), posted between April 8 and 12
- • 3 stories with a link sticker, same day as the Reel
- • 1 TikTok, within 3 days of the Reel
- • Send drafts by April 5. We reply within 48 hours with notes, max one round.
- Must-dos
- • Tag @northpath and use #TrailweightTested
- • Share your code MOSS15 (15% off) and the link sticker in stories
- • Show the shoe on a real trail, ideally wet or rocky ground
- Please avoid
- • Saying it is waterproof. It is water-resistant.
- • Comparing it to other brands by name
- • Safety claims like "you will never slip"
- Disclosure
- Mark every post as paid: use Instagram’s "Paid partnership" label and say "ad" or "#ad" at the start of the caption and on TikTok. Disclosure rules differ by country, so follow your local rules too.
- Usage rights
- We would like to repost your content on Northpath’s accounts and use it in paid ads for 90 days from posting. Anything longer, we will ask first.
- Ideas that fit your style
- 1. "Wet rock test": your usual creek-crossing segment, close-up on the sole
- 2. "First mile, last mile": same shot at the start and end of a long day
- 3. "What is in my pack": the Trailweight as the swap that saved weight
- Contact
- Questions anytime: Jade, partnerships@northpath.example
How to do it with todo.is
- Copy the prompt and fill in the campaign, product, creator, goal, deliverables and rights.
- Paste it into todo.is. Your agent reads your product page and the creator’s public profile.
- You get a short brief in chat and as a PDF to attach to your email to the creator.
- Ask your agent to save the outreach email with the brief as a Gmail draft. You review and send it.
Tips for a better result
- One key message. If you give a creator five, they will mention none of them well.
- Give rules and ideas, not a script. Creators know what their audience responds to.
- Put dates and approval rounds in writing. Most influencer problems are late posts and endless edits.
- Always spell out disclosure. Clear ad labels protect you and the creator.
influencer brief: FAQ
- What should an influencer brief include? The campaign goal, key message, deliverables and dates, must-dos like tags and codes, things to avoid, disclosure rules, usage rights, payment terms and a contact person.
- How long should an influencer brief be? One to two pages is ideal. Creators work with many brands and a short, clear brief is far more likely to be followed.
- Do influencers need to disclose paid posts? Yes, in most countries paid or gifted posts must be clearly labeled as ads. Rules vary, so check the advertising rules where you and the creator operate.
- Can todo.is find influencers for my campaign? Yes, your agent can research public creator profiles in your niche and give you a list with links. You contact them and agree on terms yourself.
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