Influencer outreach email that creators reply to
Creators get piles of copy-paste brand messages that start with "Hey babe!" and hide what is being offered. Yours will stand out if it shows you know their content, says clearly what you are offering and what you would like in return. Your todo.is agent looks at the creator's public profile, then writes the outreach email and a short creative brief.
The prompt
- Write an influencer outreach email to [CREATOR NAME AND HANDLE] on [PLATFORM]. Look at their public profile and recent posts and mention one specific video or post that fits us. My brand is [BRAND AND PRODUCT]. The offer: [WHAT YOU OFFER]. What I would like: [DELIVERABLES]. Keep it under 140 words, friendly and direct, clear about payment and that the post must be marked as an ad or sponsored. No pressure to post if they do not like the product. Also write a short DM version for Instagram or TikTok, a 1-page creative brief as a Word document (key message, do and do not, deadlines), and a follow-up for 5 days later. Do not send anything.
What to change
- [CREATOR NAME AND HANDLE]: E.g. "Maya Rivers, @mayabakesathome".
- [PLATFORM]: E.g. "Instagram", "TikTok" or "YouTube".
- [BRAND AND PRODUCT]: E.g. "Hearthstone, a cast-iron bread oven".
- [WHAT YOU OFFER]: E.g. "a free oven plus a $600 fee" or "free product, no fee (gifted collaboration)".
- [DELIVERABLES]: E.g. "1 Reel and 3 Stories in November, with usage rights for our ads for 3 months".
Example result
- The email
- Subject: Paid collab: Hearthstone bread oven x Maya
- Hi Maya,
- I am Jonah from Hearthstone. Your Reel testing three sourdough scoring patterns was brilliant, and the comments asking "how do you get that crust at home?" are exactly what our oven is made for.
- We would love to send you a Hearthstone cast-iron oven to try. If you like it, we are offering $600 for:
- • 1 Reel and 3 Stories in November
- • Permission to use the Reel in our own ads for 3 months
- The post would be marked as a paid partnership. If you do not love the oven, keep it, no post needed.
- Shall I send one over? Happy to share a short brief first.
- Thanks,
- Jonah Price
- Partnerships, Hearthstone
- DM version
- Hi Maya! Loved your sourdough scoring Reel. We make a cast-iron bread oven and would like to offer a paid collab ($600, 1 Reel + 3 Stories). Can I email you the details?
- Creative brief (summary)
- • Key message: bakery crust at home, no steam tricks needed
- • Do: show the crust and the sound of the crack; be honest about what you think
- • Do not: compare to named competitors; promise health benefits
- • Dates: oven arrives by 3 Nov, draft by 14 Nov, post by 21 Nov
- • Disclosure: use the platform's paid partnership label and #ad
- What makes creators reply
- • A specific compliment about a real post
- • The fee or gift is clear in the first email
- • Clear deliverables and dates
- • Freedom to be honest
How to do it with todo.is
- Copy the prompt and fill in the creator, platform, product, offer and deliverables in the [brackets].
- Paste it into todo.is or send it to your agent on WhatsApp.
- Your agent checks their public profile, writes the email, a DM version, a brief and a follow-up.
- Send the DM or email yourself. When they say yes, ask your agent for a simple collaboration agreement draft.
Tips for a better result
- Say the fee or gift in the first email. Creators skip vague "collab opportunities" that hide the offer.
- Pick creators by fit and engagement, not follower count. A small, real audience that bakes beats a big one that does not.
- Always require clear ad disclosure. Many countries' advertising rules require it for paid and gifted posts.
- Ask your agent to "find 20 home baking creators on Instagram with 10k to 100k followers and list their recent posts" to build your shortlist.
influencer outreach email: FAQ
- How do I reach out to influencers? Use the email in their bio if there is one, otherwise a short DM. Mention a specific post, say what you offer and what you want in return.
- How much should I pay an influencer? It varies a lot by platform, niche, audience size and usage rights. Ask for their rates or media kit, and compare a few creators of a similar size.
- Do influencers have to disclose sponsored posts? In many countries yes, for paid and gifted posts. Use the platform's paid partnership label and a clear "ad" or "sponsored" tag.
- Can todo.is message creators for me? No. Your agent writes the email and DM, and you send them from your own accounts.
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