Find influencers who fit your brand and actually get engagement
Influencer search tools are expensive, and big follower counts often hide low engagement or the wrong audience. This prompt has your todo.is agent look at public creator profiles and content in your niche, check recent engagement and audience fit, flag red flags and give you a shortlist with a personal outreach message for each.
The prompt
- Find influencers for my brand [BRAND AND PRODUCT]. My customers are [TARGET CUSTOMER], mostly in [COUNTRY OR CITY]. Look for creators on [PLATFORMS] with [FOLLOWER RANGE] followers who post about [NICHE TOPICS]. Use public profiles, recent posts and search results. For each creator, note: handle and link, followers, average likes and comments on the last 10 posts, engagement rate, main content themes, where their audience seems to be, past brand collabs, and any red flags (sudden follower jumps, generic comments, off-brand content). Make an Excel file with 20 creators ranked by fit. For the top 5, write a short personal DM that mentions a specific post. Don’t message anyone.
What to change
- [BRAND AND PRODUCT]: e.g. "Kindroot, a vegan protein bar for runners".
- [TARGET CUSTOMER]: e.g. "women 25 to 40 who run half marathons".
- [COUNTRY OR CITY]: e.g. "the UK" or "Austin, Texas" for local creators.
- [PLATFORMS]: Instagram, TikTok, YouTube, or a mix.
- [FOLLOWER RANGE]: e.g. "5,000 to 50,000" for micro-influencers.
- [NICHE TOPICS]: e.g. "running, marathon training, healthy snacks, plant-based food".
Example result
- Influencer shortlist · Kindroot vegan protein bars
- Target: women 25 to 40 who run half marathons, UK · micro creators 5k to 50k · fictional handles
- Top 5
- 1. @milesandmatcha · Instagram · 18,400 followers
- • Avg. 1,050 likes, 64 comments on the last 10 posts → engagement about 6.1%
- • Content: half marathon training, plant-based meals, Sunday long runs
- • Audience: comments mostly from UK runners and running clubs
- • Past collabs: running socks and a hydration brand, clearly labeled as ads
- • Fit: excellent
- 2. @hannahrunsleeds · TikTok · 31,000 followers
- • Average views about 12,000; comments ask about her race nutrition
- • Fit: strong for "what I eat before a long run" videos
- 3. @plantpoweredpace · YouTube · 9,800 subscribers
- • Long training vlogs, 1,500 to 3,000 views each, very loyal comments
- • Fit: good for an honest review
- 4. @parkrunpriya · Instagram · 6,200 followers
- • Engagement about 7.4%, local London running community
- • Fit: great for local events and samples
- 5. @thelongrunclub · Instagram · 44,000 followers
- • Engagement about 2.8%, but high-quality race content
- • Fit: good reach, check rates first
- Removed for red flags
- • 2 accounts gained 15,000 followers in a week with no viral post
- • 1 account has mostly one-word generic comments
- • 1 account recently promoted a competing bar
- Sample DM for @milesandmatcha
- "Hi Ellie, loved your post about fueling your first 18 km run with dates and peanut butter. I run Kindroot, a vegan protein bar made for runners. Could we send you a box to try during your next training block? No strings attached. If you like them, we would love to talk about a paid post. Sam"
- How engagement is calculated
- (average likes + comments) ÷ followers. Micro creators often have higher engagement than big accounts, but numbers vary by platform.
How to do it with todo.is
- Copy the prompt and fill in your brand, customers, platforms and niche.
- Paste it into todo.is, or send it to your agent on Telegram or WhatsApp.
- Your agent sends an Excel shortlist of 20 creators with engagement and red flags, plus 5 draft DMs.
- Send the DMs yourself from your brand account, and ask your agent to draft a creator brief when someone says yes.
Tips for a better result
- Micro-influencers with 5,000 to 50,000 followers often bring better engagement and fairer prices than big accounts.
- Read the comments, not just the counts. Real questions and stories mean a real audience.
- Mention a specific post in your DM. Copy-paste messages are easy to spot and easy to ignore.
- Ask creators for their own audience stats (country, age) before you pay for a post.
find influencers: FAQ
- How do I find influencers for my brand? Search your niche topics and hashtags on each platform, look at who your customers already follow, and check each creator’s recent engagement, audience and past collabs before reaching out.
- What is a good engagement rate? It depends on the platform and account size. Many marketers see 1% to 3% as average on Instagram and higher as strong, with smaller accounts often scoring higher.
- Can it see private audience data? No. Your agent only sees public profiles and posts. Ask creators for their insights screenshots or media kit for audience details.
- Will todo.is message influencers for me? No. It writes the messages, and you send them from your own account. It does not post or send DMs on social networks.
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