Write a personal brand statement that people remember
A personal brand statement is one or two sentences that say who you help, how, and what makes you different. It's harder to write than a whole resume. This prompt has your todo.is agent ask what sets you apart, check how others in your field describe themselves, and give you versions for LinkedIn, your bio and your website.
The prompt
- Write my personal brand statement. I am a [PROFESSION OR ROLE] who helps [WHO YOU SERVE]. What I'm known for: [YOUR STRENGTHS, RESULTS OR WHAT COLLEAGUES SAY ABOUT YOU]. What makes me different: [YOUR ANGLE, NICHE, BACKGROUND OR VALUES]. Look at how 10 people in my field describe themselves on LinkedIn and tell me which phrases are overused. Then write 5 statements of one or two sentences (under 35 words) using the formula: I help (who) (do what) through (how), so they (result). Then adapt the best one into a LinkedIn headline (under 220 characters), a 3-sentence bio in third person, and a tagline for my portfolio site.
What to change
- [PROFESSION OR ROLE]: e.g. "freelance brand designer", "HR business partner", "physiotherapist".
- [WHO YOU SERVE]: Your audience or employer type, e.g. "early-stage food brands" or "fast-growing tech teams".
- [YOUR STRENGTHS, RESULTS OR WHAT COLLEAGUES SAY ABOUT YOU]: Real results or feedback, e.g. "clients say I make packaging that sells out at farmers markets".
- [YOUR ANGLE, NICHE, BACKGROUND OR VALUES]: What others in your field don't have, e.g. "I worked 8 years as a chef before design".
Example result
- Personal brand statements: freelance brand designer, ex-chef
- Overused phrases in your field
- "Passionate designer", "creative problem solver", "bringing brands to life", "helping businesses grow", "pixel-perfect", "storyteller", "award-winning" (without the award).
- 5 statements
- 1. I help small food brands look as good as they taste, through packaging designed by a former chef, so their products stand out on crowded shelves. (recommended)
- 2. I design packaging and brand identities for independent food makers who are ready to move from farmers markets to grocery stores.
- 3. Eight years in professional kitchens taught me what makes food appealing. Now I put that into brands for small food producers.
- 4. I turn local food businesses into brands people recognize, with identities built around flavor, not trends.
- 5. Brand designer for food makers. Ex-chef. I design packaging that earns a second look and a second purchase.
- Why number 1
- It names a clear audience (small food brands), a real difference (former chef), and an outcome buyers care about (standing out on shelf). It's specific enough that the right client thinks "that's me".
- LinkedIn headline
- Brand & packaging designer for independent food brands | Former chef | Helping makers move from markets to grocery shelves
- Bio (third person)
- Tom Achebe is a brand and packaging designer for small food producers. Before design, he spent eight years cooking in restaurant kitchens, which shapes how he thinks about appetite, color and shelf appeal. He has worked with bakeries, hot sauce makers and coffee roasters.
- Portfolio tagline
- Brands for food that deserves a second look.
How to do it with todo.is
- Copy the prompt and fill in the four [brackets] honestly. Feedback from others helps most.
- Paste it on the Today screen in todo.is, or text it to your agent on WhatsApp.
- Pick the statement that sounds most like you, and reply with what to change.
- Ask your agent to remember the final version; it will use it in future bios, emails and cover letters.
Tips for a better result
- Specific beats impressive. "For small food brands" is stronger than "for businesses".
- Your difference often comes from your background: a past career, a niche, a place, a value.
- Say it out loud. If you wouldn't say it to a person at an event, rewrite it.
- Ask 3 colleagues or clients for one word that describes your work; patterns are your brand.
- Use the same core statement on LinkedIn, your site and your email signature so it sticks.
personal brand statement: FAQ
- What is a personal brand statement? One or two sentences that say who you help, what you do for them, and what makes you different. It's the core message behind your headline, bio and pitch.
- How is it different from an elevator pitch? A brand statement is a short written line you reuse everywhere. An elevator pitch is a 30-second spoken introduction built around it, with a story and a request.
- How long should a personal brand statement be? Under about 35 words. If it needs more, it's trying to cover too much.
- Do employees need a personal brand statement, or only freelancers? Both use it. For employees it shapes your LinkedIn headline and summary and how you introduce yourself to recruiters.
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