SEO competitor analysis that tells you what to do next
You know who your business competitors are, but in search you may be losing to sites you have never heard of. This to-do has your agent find who really ranks for your keywords, study their top pages and site structure, and turn it into a short list of moves for your site.
The prompt
- Do an SEO competitor analysis for [WEBSITE]. Our main keywords are [KEYWORDS]. Search Google from [COUNTRY] for each keyword and list who ranks in the top 10. Find the 5 sites that appear most often (also include [KNOWN COMPETITORS]). For each competitor, review: their best pages for our keywords, content types and depth, title tags and headings, how they use FAQs, comparisons, tools or videos, internal linking and site structure, page speed impressions, schema they use, and how fresh their content is. Then compare with my site and list: keywords where they rank and I do not, content formats I am missing, and quick wins vs longer projects. Note that backlink data is only what you can find through search and my exports [EXPORTS]. Deliver a Word report with a summary page and an Excel tab of keyword rankings.
What to change
- [WEBSITE]: e.g. "fernandfoxinsurance.com".
- [KEYWORDS]: 10–30 keywords, e.g. "renters insurance for students, cheap renters insurance Austin".
- [COUNTRY]: Where your customers search, e.g. "the United States, Texas".
- [KNOWN COMPETITORS]: Businesses you compete with, or write "none".
- [EXPORTS]: Optional: attach Search Console, Ahrefs or Semrush CSVs, or write "none".
Example result
- Summary · fernandfoxinsurance.com (example)
- Keywords checked: 20 · Location: Texas, US
- You rank in the top 10 for 5 of 20 keywords. The sites beating you are not other local agents. They are two comparison sites, one large insurer's blog and one student-finance site.
- Who ranks most
- • Comparison site A: 17 of 20 keywords · city pages for every Texas city · quote calculators
- • Insurer blog B: 12 of 20 · long guides, updated yearly, FAQ on every page
- • Student-finance site C: 8 of 20 · strong for "student" keywords · checklists
- What they do that you do not
- • City pages: comparison site A has a page per city with local details. You have one Texas page.
- • Answer first: competitor intros answer the question in two sentences. Yours start with company history.
- • FAQ sections and FAQ schema on most ranking pages
- • Freshness: "Updated" dates and current-year details
- Keyword gaps (sample)
- • renters insurance for college students · they rank #2, #4, #7 · you: not in top 50
- • does renters insurance cover roommates · they rank #1, #3 · you have no page
- • renters insurance Austin · they rank #1, #5 · you rank #18
- Quick wins (next 30 days)
- • Rewrite intros on your 5 ranking pages to answer first
- • Add a FAQ section to your renters page
- • Write "Does renters insurance cover roommates?"
- • Build an Austin page with local details: neighborhoods, flood zones, your office
- Bigger projects
- • City pages for your 6 service cities with real local content
- • A simple coverage checklist students can download
- Limits
- Backlink notes are based on links found through search and your attached exports, not a full link index.
How to do it with todo.is
- Copy the prompt and add your site, keywords and location.
- Paste it into todo.is or message it to your agent on WhatsApp. Attach any SEO tool exports you have.
- Your agent checks who ranks, studies their pages and writes the report with links to every example.
- Start with the quick wins, and ask your agent to re-run the comparison every quarter.
Tips for a better result
- Your search competitors are whoever ranks, not just your business rivals. Analyze both.
- Study the page that ranks, not the home page. The format (guide, tool, list, city page) tells you what searchers want.
- Do not copy competitors. Look for what they all miss and add your own experience.
- Results change by city. For a local business, search from your service area.
SEO competitor analysis: FAQ
- How do I find my SEO competitors? Search your main keywords and note which sites appear most often in the top 10. They are your search competitors, even if they sell nothing like you.
- How often should I do an SEO competitor analysis? A full review once or twice a year, plus a quick check of your top keywords each quarter or after a big drop.
- Can the agent see my competitors' traffic or backlinks? Not directly. It does not have a backlink or traffic database. It works from live results, public pages and any tool exports you attach.
- Is it okay to look at competitors' sites this way? Yes, it only reads public pages like any visitor would.
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