Google Analytics report summary your whole team can read
GA4 has the numbers, but turning them into "what happened and what do we do" takes an hour you do not have. Export the reports, attach them, and your todo.is agent compares periods, finds the changes that matter, checks likely causes and writes a one-page summary with charts.
The prompt
- Summarize my Google Analytics reports for [WEBSITE]. I attached [REPORTS ATTACHED] for [THIS PERIOD] and [COMPARISON PERIOD]. Compare the two and write a plain-English summary for [AUDIENCE]: total users, sessions, engagement rate, key events/conversions and revenue if present; the 5 biggest changes by channel, landing page, country and device; likely reasons for each (check things like seasonality, campaigns I list here: [CAMPAIGNS OR CHANGES]) and clearly say when a reason is a guess. Flag tracking problems like sudden zeroes or self-referrals. End with 3–5 recommended actions. Make a 2-page PDF with simple charts and a short version I can paste into a message. Then remind me on the 2nd of every month at 9:00 by email to send the new exports.
What to change
- [WEBSITE]: e.g. "mapleandmoss.shop".
- [REPORTS ATTACHED]: e.g. "GA4 Traffic acquisition, Pages and screens, and Conversions as CSV". Attach the files.
- [THIS PERIOD]: e.g. "September 2026".
- [COMPARISON PERIOD]: e.g. "August 2026" or "September 2025".
- [AUDIENCE]: e.g. "the store owner, no jargon" or "our marketing team".
- [CAMPAIGNS OR CHANGES]: e.g. "new homepage launched Sept 10, paused Meta ads Sept 20", or "none".
Example result
- Google Analytics summary · mapleandmoss.shop · September vs August (example)
- The short version
- More people visited, but fewer bought. Organic search grew after the homepage update, while paid social traffic dropped when the ads were paused, and those visitors used to buy more often.
- Key numbers
- • Users: 18,400 (up 12%)
- • Sessions: 24,900 (up 9%)
- • Engagement rate: 61% (up 3 points)
- • Purchases: 412 (down 4%)
- • Revenue: $21,300 (down 6%)
- Biggest changes
- • Organic search up 34%. Most growth landed on the new homepage and the "fall candles" collection. Likely cause: the homepage launch on Sept 10 plus the season.
- • Paid social down 61%. Matches pausing the Meta ads on Sept 20. These visitors had a higher purchase rate than organic.
- • Mobile purchase rate fell from 2.0% to 1.6%. Possible cause: the new homepage pushes the shop button lower on phones. This is a guess, worth checking.
- • Germany traffic doubled with very low engagement. Looks like low-quality referral traffic.
- Tracking check
- • 38 sessions with your own payment page as the source. Add the payment domain to the referral exclusion list.
- Recommended actions
- • Restart the best two paid social ads, with a smaller budget, and compare purchase rate
- • Move the "Shop now" button into the first screen on mobile
- • Add the fall candles collection to the email newsletter
- • Fix the payment referral setting
- Paste-ready message
- "September: visitors up 12%, revenue down 6%. Organic search is growing; we lost paid social sales after pausing ads. Plan: restart top 2 ads, fix the mobile shop button."
How to do it with todo.is
- Export the GA4 reports you use as CSV or PDF and attach them with the prompt.
- Paste it into todo.is, or send the files and prompt to your agent on WhatsApp or by email.
- Your agent compares the periods, checks for tracking issues and writes the PDF plus a short message version.
- Each month the reminder arrives, send the new exports and ask "same summary as last month".
Tips for a better result
- Always tell your agent about campaigns, site changes and outages. It is the fastest way to explain a change correctly.
- Compare with the same month last year as well as the previous month if your business is seasonal.
- Keep the exports the same each month so the summaries stay comparable.
- Ask your agent to remember your key metrics and targets, so every summary reports progress against them.
Google Analytics report summary: FAQ
- Can todo.is connect directly to Google Analytics? It works from the reports you export and attach, such as GA4 CSV or PDF exports. You stay in control of what you share.
- Which GA4 reports should I export? Traffic acquisition, Pages and screens, and your key events or e-commerce purchases cover most needs. Add Search Console data for organic queries.
- Why do my GA4 numbers differ from my shop or ad platform? Each tool counts differently and some visitors block tracking, so small differences are normal. Large or sudden gaps usually mean a tracking problem.
- Is my data private? Your files stay in your own agent workspace and only your agent uses them.
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