Amazon keyword research for your title, bullets and backend terms
Shoppers on Amazon search differently from Google: shorter phrases, sizes, materials, "for" phrases. This prompt has your todo.is agent collect Amazon's own search suggestions, read the top-ranking listings for your product, and turn it all into a keyword map that tells you which words go in the title, which in bullets and which in backend search terms.
The prompt
- Do Amazon keyword research for my product: [PRODUCT DESCRIPTION] on [AMAZON MARKETPLACE]. Type my seed keywords [SEED KEYWORDS] into Amazon search and collect the autocomplete suggestions for each, including letter variations (seed + a, b, c...). Open the top 10 organic listings and note the words in their titles and bullets, their review counts and price range. If I attach [SEARCH TERM REPORT], use it for real search volume and conversion; otherwise rank keywords by how often they appear in suggestions and top listings, and say it's an estimate. Deliver an Excel file with each keyword, intent, relevance to my product and where to use it (title, bullets, description, backend), plus a suggested title under 200 characters and backend search terms under 249 bytes with no repeats.
What to change
- [PRODUCT DESCRIPTION]: What you sell with key details, e.g. "insulated stainless steel dog water bowl, 1.5 L, non-slip base".
- [AMAZON MARKETPLACE]: e.g. "amazon.com", "amazon.co.uk", "amazon.de". Keywords differ by country.
- [SEED KEYWORDS]: 3 to 5 starting phrases, e.g. "dog water bowl, non slip dog bowl, large dog bowl".
- [SEARCH TERM REPORT]: Optional: your Amazon Ads search term report or Brand Analytics export. Write "none" if you don't have one.
Example result
- Amazon keyword research: insulated dog water bowl (amazon.com)
- Ranked by how often each phrase appears in Amazon suggestions and top-10 listings. No search term report attached, so priority is an estimate.
- Core keywords (put in the title)
- • dog water bowl
- • stainless steel dog bowl
- • non slip dog bowl
- • large dog bowl
- Strong secondary keywords (bullets)
- • insulated dog bowl, no spill dog water bowl, dog bowl for outdoor use, heavy dog bowl that won't tip, dishwasher safe dog bowl, dog bowl for large breed
- Long-tail ideas (description and backend)
- • dog water bowl for crate, keeps water cool dog bowl, slow drinking bowl, dog bowl for messy drinkers
- What the top 10 listings do
- • 9 of 10 titles start with the material + "dog bowl"
- • Most mention capacity in cups or ounces, not liters. Add both.
- • Top listings have thousands of reviews; your realistic first target is long-tail terms like "insulated dog water bowl large".
- Suggested title (177 characters)
- Insulated Stainless Steel Dog Water Bowl, 1.5 L (50 oz) Non-Slip Large Dog Bowl, No Tip, Keeps Water Cool, Dishwasher Safe Dog Bowl for Medium and Large Dogs, Indoor and Outdoor
- Backend search terms (under 249 bytes)
- crate spill proof messy drinker heavy weighted metal pet dish double wall puppy kennel travel camping slow
- Rules followed
- • No brand names of other sellers
- • No repeats of words already in the title
- • No subjective claims like "best" or "#1"
How to do it with todo.is
- Describe your product and pick your marketplace and seed keywords.
- Paste the prompt into todo.is, attaching a search term report if you run Amazon ads.
- Your agent collects suggestions, studies top listings and builds the keyword map in Excel.
- Ask "now write the 5 bullet points using this map" to finish the listing.
Tips for a better result
- Amazon autocomplete reflects real shopper searches. Long suggestions often convert better than short head terms.
- Never repeat a word in backend search terms. Amazon only needs it once across title and backend.
- Keep your title readable. Stuffing it can hurt clicks and break Amazon's style rules for your category.
- Your ads search term report is the best data you have. Re-run this monthly with the latest one.
Amazon keyword research: FAQ
- How do I find keywords for Amazon? Start with Amazon's search suggestions, study the words top listings use, and if you advertise, use your search term report for real data. This prompt combines all three.
- Does todo.is show Amazon search volume? Not from its own database. Volume and conversion come from your Amazon reports if you attach them; otherwise the agent ranks keywords by how often they appear and labels it an estimate.
- How long can backend search terms be? Amazon indexes up to 249 bytes in the search terms field on most marketplaces. Spaces count, punctuation is not needed.
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