Mission statement generator with vision and values
Many mission statements sound like they were written by committee for nobody. Answer a few questions about why your company exists, and your todo.is agent drafts clear mission statements in different lengths, a vision statement and 4 to 5 core values with the behaviors that show them.
The prompt
- Write a mission statement for [COMPANY NAME], which [WHAT YOU DO AND FOR WHOM]. Why we started: [YOUR ORIGIN STORY OR REASON]. What we want to change for customers: [THE IMPACT YOU WANT]. What we will never do: [YOUR LINES YOU WILL NOT CROSS]. Give me 10 mission statements: 4 one-liners under 15 words, 4 medium (1 to 2 sentences) and 2 longer paragraphs for an About page. Each must say what we do, for whom and why it matters, in plain words with no jargon like synergy or world-class. Then write a vision statement (where we want to be in 10 years) and 4 to 5 core values, each with 2 example behaviors. Tell me which mission you would pick and why. Deliver it as a Word file.
What to change
- [COMPANY NAME]: e.g. "Brightpath Tutoring".
- [WHAT YOU DO AND FOR WHOM]: e.g. "offers affordable online math tutoring for high school students".
- [YOUR ORIGIN STORY OR REASON]: e.g. "I saw good students give up on math because private tutors cost too much".
- [THE IMPACT YOU WANT]: e.g. "every student feels capable in math, whatever their family can pay".
- [YOUR LINES YOU WILL NOT CROSS]: e.g. "no long contracts, no shaming students for low grades".
Example result
- One-liners
- 1. Making great math tutoring affordable for every high school student.
- 2. We help teenagers believe they are good at math.
- 3. Patient, affordable math help for every high schooler.
- 4. Math confidence for every student, whatever their budget.
- Medium
- 5. Brightpath gives high school students affordable one-to-one math tutoring online, so cost is never the reason a student gives up on math.
- 6. We pair teenagers with patient tutors who explain math until it clicks, at a price families can actually pay.
- 7. Brightpath exists so that every high school student can get expert math help when they need it, not only those who can afford private tutors.
- 8. We help students turn "I am bad at math" into "I can do this" through affordable, encouraging online tutoring.
- Longer (About page)
- 9. Brightpath started when our founder watched talented students give up on math because private tutoring cost too much. Today we connect high school students with patient, trained tutors online, at prices most families can manage. We measure success by one thing: students who feel capable in math.
- 10. Math opens doors to science, engineering and many good careers, yet help is often only available to families who can pay for it. Brightpath changes that with affordable online tutoring, flexible sessions and tutors trained to encourage, not judge.
- Vision
- A future where no student's math confidence depends on their family's income.
- Core values
- • Patience first: explain it a third way; never rush a student
- • Fair price: no long contracts; clear prices on the website
- • Every student can: praise effort and progress, not just grades
- • Honest updates: tell parents what is working and what is not
- • Keep learning: tutors get monthly training and feedback
- My pick
- Number 5. It says what you do, for whom and why it matters, and it is specific enough that a competitor could not copy it.
How to do it with todo.is
- Copy the prompt and answer the brackets in a sentence or two each.
- Paste it into todo.is, or send it to your agent on WhatsApp. Attach your About page or pitch deck if you have one.
- Your agent writes 10 mission options, a vision and core values, and recommends one.
- Share the file with your team, then ask your agent to mix the best parts or shorten your favorite.
Tips for a better result
- A mission says what you do now; a vision says where you want to get. Keep them separate.
- Use words a customer would use. If you would not say it out loud, rewrite it.
- Include who you serve. "For high school students" is clearer than "for learners everywhere".
- Values only matter with behaviors. Write what each value looks like on a normal Tuesday.
- Test it: ask a new hire to explain the company after reading only the mission statement.
mission statement generator: FAQ
- What makes a good mission statement? It is short, specific and honest: it says what you do, who it is for and why it matters. Good ones guide everyday decisions, not just the website footer.
- What is the difference between a mission and a vision statement? The mission describes your purpose and what you do today. The vision describes the future you are working toward.
- How long should a mission statement be? One or two sentences is typical, often under 30 words. Longer versions work on an About page, but keep a short one people can remember.
- Can it write a mission statement for a nonprofit or school? Yes. Describe who you serve and the change you want, and your agent adapts the wording for donors, parents or the community.
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