Cold email generator that researches each prospect first
Cold emails fail when they could be sent to anyone. This prompt has your todo.is agent read your prospect’s website and recent news, find one real reason to reach out, and write a short first email plus two polite follow-ups.
The prompt
- Write a cold email sequence to [PROSPECT NAME AND ROLE] at [PROSPECT COMPANY WEBSITE]. I sell [WHAT YOU SELL] to [WHO YOU HELP], and our best proof is [ONE RESULT OR CLIENT]. Read their website, blog and any recent news, and find one specific reason my offer is relevant to them right now. Then write 3 emails: a first email under 120 words with a personal first line, a follow-up for day 4, and a short last one for day 10. Each needs a subject line under 6 words and one clear, low-effort ask ([YOUR CALL TO ACTION]). No buzzwords, no fake compliments. Show me the research notes with links, and save the emails as Gmail drafts if my Google account is connected. Do not send anything.
What to change
- [PROSPECT NAME AND ROLE]: Who you are writing to, e.g. "Laura Chen, Head of Operations".
- [PROSPECT COMPANY WEBSITE]: Their website, e.g. "brightcrate.com". Your agent reads it.
- [WHAT YOU SELL]: Your product or service in plain words, e.g. "route planning software" or "bookkeeping for restaurants".
- [WHO YOU HELP]: Your ideal customer, e.g. "e-commerce brands shipping 500+ orders a day".
- [ONE RESULT OR CLIENT]: Proof that you deliver, e.g. "cut packing time 30% for Lumo Goods".
- [YOUR CALL TO ACTION]: What you want them to do, e.g. "a 15-minute call" or "reply yes for a 2-minute video".
Example result
- Research notes
- • Brightcrate opened a second warehouse in Leipzig in September (source: their blog)
- • Their careers page lists 6 open warehouse roles, so volume is growing fast
- • Laura Chen joined as Head of Operations 4 months ago (source: company team page)
- Email 1 (day 1)
- Subject: Leipzig packing times
- Hi Laura,
- Congrats on opening the Leipzig warehouse. Running two sites with new teams usually means packing times drift for a few months.
- We help e-commerce teams fix that with route planning inside the warehouse. Lumo Goods cut packing time by 30% in their first six weeks with us.
- Would a 15-minute call next week be useful to see if the same could work at Leipzig?
- Best,
- Jonas
- Email 2 (day 4)
- Subject: Quick idea for Leipzig
- Hi Laura, one thing that helped Lumo Goods most was simply re-ordering pick lists by shelf location. Happy to show you how in 15 minutes, even if we never work together.
- Email 3 (day 10)
- Subject: Close the loop?
- Hi Laura, I do not want to fill your inbox. If warehouse speed is not a priority right now, just say so and I will not follow up. If it is, I am here.
- Why it works
- • The opener is about her company, not about the sender
- • One proof point, one ask, under 120 words
- • Each follow-up adds something new instead of "just checking in"
How to do it with todo.is
- Copy the prompt and replace every [bracket] with your offer and your prospect.
- Paste it into todo.is, or send it to your agent on WhatsApp, Telegram or Slack.
- Your agent researches the prospect, shows the notes with links and writes the 3 emails.
- Review the drafts, ask for tweaks like "more casual" or "shorter", then send them yourself.
Tips
- Run it once per prospect. A personal email to 10 well-chosen people usually beats a generic one to 500.
- Tell your agent "remember my offer and proof points" so next time you only send the prospect’s name and website.
- Pair it with a lead list: ask your agent to write a first line for each company in your spreadsheet.
- Check the research notes before sending. If a fact looks old, ask your agent to double-check the source.
FAQ
- How long should a cold email be? Keep the first email under 120 words. Short emails are easier to read on a phone and get to the point before the reader loses interest.
- How many follow-ups should I send? Two or three follow-ups spaced a few days apart is common. Each one should add something new, like an idea or a short case study.
- Does todo.is send cold emails in bulk? No. Your agent researches and writes personal emails and can save them as Gmail drafts. It asks for your OK before sending anything.
- Is cold emailing legal? Rules differ by country. In general, write to work addresses, make your offer relevant to their job, say who you are and let people opt out easily. Check the rules where your prospects are.
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